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Top 10 ads with the highest recall in a single week in Adwatch 2008

single week Rank Brand Agency Score TV spend m 1 Churchill WCRS ... Brick Road 76% 39.86 5 PC World M C Saatchi 74% 17.17 6 Morrisons DLKW 73% 29.54 7 ...

Top 10 Marketing moments of 2008

. It bears the strapline 'As good today as it's always been', and was part of a 15m campaign, which quickly ... Dancing with viewing figures of more than 12m and star guests such as Britney Spears. Elsewhere, home ...

A creative director's verdict on why Morrisons won Adwatch of the year

- quite deliberately, I'm sure - the most accessible of Blisters quite calmly talking through the brief ...

Opinion: Perspective - Bring on the advertising industry's entrepreneurs

(now off to make M Sutherland would definitely get my vote to take all this forward. ...

Media Perspective: Out with the boring old digital gubbins and in with the new

Fare. So I'm not going to try to slap a label on the year. But, since I have got to write something ...

Opinion: On the Campaign Couch ... with JB

, I'm afraid, be terminally inadequate. Q: A creative director beat the best planners in London ...

Media Headliner: Zenith bean-counter turned Publicis diplomat

, then I'm certain we'd get the funds together to do this." In turn, Publicis knows that Sayliss won ...

Media: Double Standards - Independent comms planners face the downturn

's the best bit of work you've created this year? I'm most proud of the work we've done on the bookmaker ...

M&S and John Lewis square up

. The dire financial results prompted M S chairman Sir Stuart Rose to note that he is "cautious" about the outlook for the rest of the year. However, M S is not alone. John Lewis has also experienced turbulent ... .5% year on year, down 34.4m. Despite the challenging outlook, both high-street retailers have produced ...

Sector Insight: Pet Food and petcare retailing

and age-related problems. With 27m pets and 11.2m pet-owning households, this is a big market. Spending ... risen 26% to 215m between 2003 and 2008, and spend on pet accessories rose to reach 269m this year ...

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