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Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

time you can really do it.' About 15m mobile users are currently opted in to receive mobile ... need to know about Weve Brands running campaigns on Weve could potentially reach 15m mobile users ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

: money and insight. There's a pot of gold at the end of this rainbow. There are about 4m lesbian, gay ...

The challenges of taking a regional brand national

04 Oct 2012

in the UK with 537m sales (Feb 2012, Symphony IRI) and has more listings in supermarkets than any other ...

EE aims to cash in on 4G advantage

20 Sep 2012

's Science Museum launch, but it came across as confident. However, I'm not sure EE's positioning - 'The ... (Pantone 319, if I'm not mistaken) and a distinctive typeface. The identity system as a whole has ...

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

with UEFA, which was available across 11 countries in eight languages. It was downloaded 2.1m times ... as another way of engaging. I'm not a fan of just setting up a dedicated Facebook page for an event, or just ... .' Orange stats 226m - customers worldwide 172,000 - employees 35 - countries Source ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

is that I'm not leading with media as the solution,' says Foster. Increased literacy But in order ...

How adland is turning campaigns into content

01 Mar 2012

This week, I commissioned more than 200 articles; next week, I'm going to turn 20 of them ... companies and sellers of phone lines as friends. I'm sure most of you know all this already ... Bungay, Fallon, M C Saatchi Mobile and Carat as they've realised we have content creators that can ...

Nokia puts location-based services at heart of smartphone strategy

22 Feb 2012 | by Matt Chapman

into the business to gain a foothold in the smartphone market. Its blitz started with an 80m brand ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

over a three-month period. That means Twitter has pulled in 1m from those 40 brands that have signed ... . As Twitter aims to further commercialise the platform, which now has an estimated 100m users ... seem to enjoy interacting with Cadbury we have recently reached 1m fans on Facebook, so Twitter is a ...

School Reports 2011: MediaCom

05 Sep 2011 | by Staff

,051m The Nielsen Company billings 2009 980m Declared income 62.5m (2009 ... the 250 million consolidated COI business into Group M's bespoke agency M4C. MediaCom also won BSkyB's 15 ... than our nearest rival. We played a major role in the UK's biggest-ever account win (COI to M4C ...

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