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Rothermere plots global domination for Mail Online

16 May 2013

conversational manner. "I m very fortunate to come from a family where we believe in editorial and creativity ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...

Is Sir Martin Sorrell right about Twitter?

14 Mar 2013

an advertising medium. He went on to say similar things, with a similarly artful preamble, about Twitter: "I m ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

time you can really do it.' About 15m mobile users are currently opted in to receive mobile ... need to know about Weve Brands running campaigns on Weve could potentially reach 15m mobile users ...

Last-mover advantage: when brands should avoid taking the lead

24 Jan 2013 | by Jane Bainbridge

disposable nappy, lost out to the marketing might of Procter Gamble's Pampers, so too the CP/M PC operating ...

Introducing the 3D spot edited by those who see it

24 Jan 2013

eventually got the ad to run ahead of The Hobbit instead. I m still not sure some of our account team have ... . But what I m perhaps most proud of is the way it takes something as technologically advanced as 3D and uses ...

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

(as I'm sure they're called), a real understanding of what customers really want advice up front ... (19=) Currys/PC World M C Saatchi/Walker Media 33 8 ( ) B Q McCann ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

: money and insight. There's a pot of gold at the end of this rainbow. There are about 4m lesbian, gay ...

Plusnet: What's not to like here? The ad presents a simple message executed with charm

23 Oct 2012 | by Sarah Stratford, managing partner - strategy, ais London

Partners/M/Six 17 17= ( ) UPS Ogilvy Mather New York, Chicago/Maxus 17 ...

Top 10: Who are the most engaged UK marketers on LinkedIn?

27 Sep 2012

through the 10m-member mark in the UK, meaning that four out of five workers are now signed up ... with insight, trends and news. 'At the moment, for example, I m working on an interactive video for the bank ... Recommendations: 1 Groups and associations: 12 'I follow brands and companies I m interested in, but also ...

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