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The campaign that improved lives, not profits

09 May 2013

-a-day. We head to Plan HQ. I m nervous. That very particular kind of nervous you get when you re really ...

Things We Like

21 Feb 2013

across nine channels and was brokered between M4C, Sky Media and MTV UK Digital Sales. i readership ... "money back" if the cardinals made a history-making decision. M2M booked the ads, which ran in the Daily ...

Top five: The most-shared 2012 Presidential election ads

01 Nov 2012 | by Gordon MacMillan

(official) Romney gives the breakdown of how he plans to create 12m jobs, should he be elected ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

Obama with his 30m fans and Romney with 10m. It just does not make the headlines that Twitter does ... on fundraising this time,' says Rospars. 'We passed 3m donors to the campaign in the same amount of time it took us to get to 2m last time.' What Rospars says 'For us, social media is ultimately about ...

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO

". This troubles me. I m not sure that s the quickest association with the Red Cross. It s a bit too abstract ... as much in the UK as they do abroad), and that always runs the risk of neither succeeding. Secondly, I m not really sure what I m meant to do after seeing this. The endframe (on screen for a full 3 seconds) has a ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

budgets' Someone else enjoying an Olympic boost is Steve Martin, chief executive of M C Saatchi Sport Entertainment, who expects revenue growth of between 10-15% this year, to around 4.5m. London 2012 ... and production point of view, and M C has been making big, multimedia pieces of content for clients like Adidas ...

Should the Government be a brand?

20 Sep 2012

's attitude to communication to a trip on the Tube. "I'm deluged with messages telling me there is a good ... "When the government becomes a brand, I fear the world has gone completely mad and I'm living somewhere ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

, which has been calculated at 285m. This is an increase on the amount the coalition spent in its first year, but is far short of the last year of the Labour government in 2009/10, when the COI spent 532m ...

Do production houses get a raw deal?

13 Sep 2012

evidence suggests that what has happened to us is fairly commonplace. We're not out for publicity and I'm ... happened to Asylum must have been very painful, I'm sure that it was just an oversight on the agency's part ...

VisitBritain targets Chinese tourists

23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Will an £8m investment boost be enough to attract more visitors from China?...is allocating an extra 10m to the UK's tourism budget to help 'turbocharge' the industry. In addition, tourism body VisitBritain is to receive an additional 8m next year to plough straight into activity targeting ... to (mainland) Europe (instead). In 2010, 3m Chinese tourists came to Europe, but only 127,000 visited the UK ...

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