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Pick of the week: The Guardian, BBH London

Saint M Leux, Harry Orton and Robin Warman. ...

Three lessons from this year's ISBA conference

'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

example. It has had more than 29m YouTube views since its debut last year. With the luxury of time ... presented with Oakley sunglasses to protect their eyes - a gift that generated about $40m of free publicity ...

Reaching gay consumers: beyond the 'pink pound'

: money and insight. There's a pot of gold at the end of this rainbow. There are about 4m lesbian, gay ...

Sector Insight (interactive): toilet care

Trends Demand. Toilet cleaning products remain in demand with an estimated 43m domestic toilets in the UK. The market is estimated to be worth more than 125m in 2012. Frequency. People ... . Source: Mintel Specialist toilet-cleaning brands by value* ( m) {"dataSourceUrl ...

When to respond to social media chat

. AGENCY HEAD - CARRIE HINDMARSH, CHIEF EXECUTIVE, M C SAATCHI "Whether using social media ideas ...

Sector Insight: dishwashing detergents

(%) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US m) Dishwasher detergents {"dataSourceUrl ...

Big brands embrace all-night 'hackathons'

. It was designed to find ways of mining data from 1m interviews conducted in 25 countries, in an effort to gauge ... more 'hacked-together' projects, and they will need to respond. I'm always amazed at what a little ...

Brands at the Olympics: Highs and lows so far

London 2012 has begun for sponsors, as they seek to get the most from their £750m contribution...we need them, as we will be busy. I'm not going to worry about other sponsors or what the media ... , Twitter users generated about 10m tweets on the extravaganza, more than were posted during the whole ... ). It will be interesting to see whether the men's 100m final rivals that figure. Olympic news round-up Huge ...

Sector Insight: laundry detergents and fabric conditioners

nearly 2%). Brands' value sales in laundry detergents ( m) {"dataSourceUrl ... value sales to 121m in 2011 as its sales grew in both powder and liquid formats. Comfort . Sales increased to 132m in 2011 taking its share of the fabric conditioner market to 39 ...

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