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Sunday Times illustrates the rise and fall of celebrity wealth

12 Apr 2013 | by Matthew Chapman

Sir Paul McCartney, Lord Sugar and Daniel Radcliffe feature in activity for News International-owned The Sunday Times. Sir Martin Sorrell, the boss of WPP, is the richest adman on the list with a personal wealth estimated at 196m. Company: News International Brand: The Sunday Times Clients ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...

Brand Barometer: World Snooker's latest viral campaign reviewed

08 Mar 2013

has attracted more than 1.4m views, is part of a drive by the organisation to show the lighter side ...

Sector Insight (interactive): youth fashion

28 Feb 2013 | by Jane Bainbridge

ranges have flourished in the past few years, such as Rihanna's tie-up with River Island and H M ... ageing, with the number of 15- to 24-year-olds expected to fall by 6% between 2012 and 2017 to 7.7m. Unemployment. Youth unemployment remains at close to the 1m mark. This, along with higher university fees ...

Brand Barometer: H&M's latest viral campaign reviewed

22 Feb 2013

Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell...A star turn and an engaging film 9 / 10 David Beckham - H M ... in the director's chair, meant this H M ad for Beckham's signature line of underwear was always going to be a ... , created by M C Saatchi, is a tongue-in-cheek guide for men on how to successfully navigate the day. ...

Glasgow 2014: the fight for Commonwealth Games sponsors

21 Feb 2013 | by John Reynolds

for the London 2012 Olympics. The American's challenge is to secure the 100m commercial programme through a ... in for Glasgow 2014. 'With [more than] a year to go until the event next July, I'm confident things will pick up ... itself to having a large number of sponsors. In total, this is a 525m project and a lot of business ...

Sector Insight (interactive): squashes and cordials

21 Feb 2013 | by Jane Bainbridge

, is likely to have contributed to dampening sales. In 2012, value sales were an estimated 764m. Source: Mintel Leading squash and cordial brands by value sales, 2009-11 ( m) {"dataSourceUrl ... . Vimto. Sales increased by more than 11% in 2011 - the strongest among brands with sales above 10m ...

Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler

The 'Fiesta 24-hour project' poses the question: 'What would you do if you had the Fiesta for 24 hours?' - something I'm sure we've all asked ourselves at some point. In the ad we discover what Rafael Rozendall, an artist (a fact we are told just in case you, like me or the 43 other people I polled ...

Purpose and values: Barclays plots its return from the brink

19 Feb 2013 | by Alex Brownsell

for attempting to fix Libor, the inter-bank lending rate, and fined nearly 300m in the UK and US. Barclays ... attempt such a dramatic change of course. 'I'm in the run-up to my 30th anniversary in the marketing ... ', in his own words - caused further controversy by scooping a 6.5m bonus. 2012 27 June ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

time you can really do it.' About 15m mobile users are currently opted in to receive mobile ... need to know about Weve Brands running campaigns on Weve could potentially reach 15m mobile users ...

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