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Three lessons from this year's ISBA conference

'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...

Sector Insight (interactive): youth fashion

ranges have flourished in the past few years, such as Rihanna's tie-up with River Island and H M ... ageing, with the number of 15- to 24-year-olds expected to fall by 6% between 2012 and 2017 to 7.7m. Unemployment. Youth unemployment remains at close to the 1m mark. This, along with higher university fees ...

Brand Barometer: H&M's latest viral campaign reviewed

Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell...A star turn and an engaging film 9 / 10 David Beckham - H M ... in the director's chair, meant this H M ad for Beckham's signature line of underwear was always going to be a ... , created by M C Saatchi, is a tongue-in-cheek guide for men on how to successfully navigate the day. ...

Sector Insight (interactive): squashes and cordials

, is likely to have contributed to dampening sales. In 2012, value sales were an estimated 764m. Source: Mintel Leading squash and cordial brands by value sales, 2009-11 ( m) {"dataSourceUrl ... . Vimto. Sales increased by more than 11% in 2011 - the strongest among brands with sales above 10m ...

Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

The 'Fiesta 24-hour project' poses the question: 'What would you do if you had the Fiesta for 24 hours?' - something I'm sure we've all asked ourselves at some point. In the ad we discover what Rafael Rozendall, an artist (a fact we are told just in case you, like me or the 43 other people I polled ...

Brand Barometer: Budweiser's latest viral campaign reviewed

The ad really clicked with US viewers 8 / 10 Budweiser - Brotherhood With advertisers spending more than $4.5m for just 30 seconds of airtime during the Super Bowl, it's hardly surprising that they try to make the most of their investment on the social web ...

Sector Insight (interactive): table sauces

(95% penetration, or approximately 50m Britons). Brands. There are several well-known brands ... sauces, by segment, by value, 2010-12 ( m) {"dataSourceUrl ... Heinz Tomato Ketchup. Remains the dominant brand, accounting for 22% of the market and 129m of sales ...

Sector Insight (interactive): wine

-trade by value ( m) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US Source: GMI ... seemingly benefiting from its Come Dine With Me sponsorship. Sales reached 161m (2011) although 2012 may not be such as strong year for the brand. McGuigan. Annual sales have grown to about 18m bottles a ...

Sector Insight (interactive): televisions

Trends Saturated. There are an estimated 56m flat-panel TVs in the UK in 26m households ... at just 0.72m units, with the public so far failing to be enticed in any significant numbers by the glass ... boosted sales of LED sets by 65% to 2.79m sets in 2011 but value has been more steady, increasing just 6 ...

Sector Insight (interactive): pizza

7.2m in 2011 building its profile and visibility as a meal option. Source: Mintel Frozen-pizza brands by ( m) *Includes Casa di Mama and Ristorante Source: Mintel The industry's main ...

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