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A question of class

If your office is anything like ours, everyone has been talking about their results from the BBC s class calculator and which of the seven new classes they fit into. I m fascinated by the British class system. So, excitedly, I took part in the five-question class calculator and then gave away 20 ...

Does data pose a threat to creativity?

that isn t. I don t think the majority of briefs are dictated by data yet, and I m not sure they ll ever ... people are reacting to brands and marketing. It s useful, and it s fast, but I m not sure it s new ...

The Obama vs Romney marketing face-off: brand lessons from the US election

Obama with his 30m fans and Romney with 10m. It just does not make the headlines that Twitter does ... on fundraising this time,' says Rospars. 'We passed 3m donors to the campaign in the same amount of time it took us to get to 2m last time.' What Rospars says 'For us, social media is ultimately about ...

Rapier's post mortem begins as Hornby rides in

integrated work, but with DM at its heart. Stead then decided that he wanted it to be an ad agency, but I'm ... staff working across eight clients. M/SIX: Media agency founded as MCHI in December 2008; 60 staff ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

to the camera. I'm just not convinced that I need a demonstration of how to enjoy an Oreo. I'm capable ... best. As I head to the kitchen cupboard, I'm not surprised to see a few packets of Oreos have made ...

Print DM seeks a digital future

it just takes me to a normal website, I'm going to delete the app, and that is a barrier to entry,' he ...

Twix creates teatime appeal

accompaniment strategy used in 2007, when Mars launched a 1.6m TV campaign and sponsorship on Virgin Radio ...

Brand Health Check: Royal Mail

high-profile 'Partners for Growth' campaign, targeting the UK's 4.3m SMEs, but this hard work may have ... 23bn items a year, six days a week, to 27m homes and businesses, with incredible accuracy and speed ...

Shift of focus gives Currys spice

suggests Currys may have turned a corner. On 25 June, DSGi announced losses of 140.4m. As a result ...

Industry experts dissect Tesco's tactic of doubling Clubcard points

on top of the 150m it pledged when it relaunched the Clubcard, just three months ago. The supermarket ... to attract at least 1m additional members to what is already the UK's biggest loyalty scheme ... 15m. It has achieved this largely through a 'double-up' points offer, which was introduced ...

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