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Pick of the week: NatWest, M&C Saatchi

16 May 2013

Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.

Why We're Loving: Phillippe Elkoubi, casting director, OHM Studio, Paris

25 Apr 2013

, truth and incarnation. What s next? I m working on commercials for Lufthansa and Diesel perfume. My ...

Smart thinking

11 Apr 2013

-bung-and-I-could-do-with-a-nice-holiday. There are more of the latter than I could hope for. Ordinarily, I m not a fan of that old-school creative ... Berg. Only one tiny change, so minor it feels embarrassingly like I m making a point that I can have ...

Turkey of the week: More Th>n, VCCPme

28 Mar 2013

Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots." ...

Pick of the week: NatWest, M&C Saatchi

21 Mar 2013

Sara Kimberley enjoyed NatWest s new TV ad: "The sentiment of a father putting his daughter before himself is heart-warming. Making a bank likeable in the current climate is a good move and hard to do." It was created by David Anderson and Ian Brassett, and directed by Steve Reeves through Another Film...

Jon Gledstone and Dave Martin, founders, Fun Uncle

07 Mar 2013

. We ve also created a monster in M nster. Dave: Knocking down a kitchen wall with my bare hands ...

Inside...Clear Channel

14 Feb 2013

, there s a real sense of optimism in the team. After 20 years at The Guardian , I m new to out-of-home. I m one of a number of new recruits who have come from other media this includes the chief executive ...

Did advertisers fail to score touchdowns at Super Bowl XLVII?

07 Feb 2013

York): a bunch of product benefits and description. Beautifully shot generic beer commercial. Now M M s "love ballad" (BBDO NY). Nice new chapter to the personalities and stories they have given ... it can do. I m not sure the logic works for me, but the spot does look great. The E*Trade baby ...

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

(as I'm sure they're called), a real understanding of what customers really want advice up front ... (19=) Currys/PC World M C Saatchi/Walker Media 33 8 ( ) B Q McCann ...

Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged

13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London

these days. I m sure it ll get people smiling. The line at the end tells me to feed my kids personality ... to inspire me to feed my kids personality? I have two daughters, I m your target. I m too busy and struggle to be a better parent, I m your target. I love ads with focus and a single message, I m your target. I ...

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