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MEDIA360: 'Bland data' is not enough, says RSA's Markey

Media360 on Twitter with the hashtag #M360UK ...

ENRC board brings in Brunswick as takeover looms

materialises, and not for the company itself. M:Communications continues to be retained by ENRC ... Republic of the Congo at least US$725m ( 612.2m) in potential revenues between 2010 and 2012 as a result ... 's corporate brokers in recent weeks, but M: said it had no plans to resign the account. ENRC raised 1.5bn ...

Pass the sustainability baton and rebrand it 'sexy'

. Corporate brands are signing up to co-create the UK, China and India Dreams. M S, Unilever, Mars and Rapanui ...

General Electric calls global media review

imaging and finance. It spent 3m on UK media for its brand advertising in 12 months to the end ... was used in all official Olympic competition venues and commercial buildings, totalling more than $100m ( 64.4m) in sales according to the company. Follow @LouiseRidley ...

Digital helps maintain outdoor growth in Q1

continues apace, with 21% growth to 43m in the quarter a fifth of the total spend in outdoor ...

Mondelez launches Barny children's biscuit brand

Barny has already launched in France, Begium, Spain, the Czech Republic and Russia. In the UK market, Barny will be sold in two variants chocolate and milk and will be supported by a 4m ... in multipacks and priced at 1.69 per pack. Belvita Breakfast launched in 2010 with a 3m marketing ...

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

because of the fixed costs of an agency and the need to deliver, and of course I m pretty familiar ...

Lansons and Hope&Glory pick up lucrative Royal Mint brief

A combined team will be looking after the corporate, consumer and stakeholder relations brief, which was previously overseen by Porter Novelli and is thought to be worth more than 1m. The two agencies will share the brief, with Hope Glory responsible for driving the brand's overall strategic comms ...

Advertising Association calls for adspend increase in Budget

on the 168m it spent during its first year in office. ...

Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss

Giving his president's address at ISBA's 25th Annual Conference in London earlier today, Woods described the previous 12 months as "tough" and said it would be "foolish" to plan for any improvement in the economy. He said: "I'm sensing a few more cautious notes of optimism of late, but it would be foolish ...

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