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Heinz brings back invisible bottle of tomato ketchup

, Heinz Tomato Ketchup is the market leader with 78.2% of the 157m tomato ketchup category. In a ...

Why marketers are missing a trick by ignoring sensory perception

. I m personally intrigued by the implications not just for the brand but for marketing in general ... , it was picked up by the Chinese State TV news which is seen by an audience of 200m. What are the next steps ...

Pitch update

Morrisons has whittled down those agencies that it wants to proceed in its 73 million advertising pitch. Ogilvy Mather, WCRS, Lambie-Nairn, M C Saatchi and the incumbent, DLKW Lowe, have all made the cut from an estimated 16 that originally answered the RFI. Chemistry meetings for the Tata ...

Nestlé axes Jenny Craig in the UK

. Nestl acquired Jenny Craig in 2006 for $600m ( 388m). The company was founded by an Australia woman ... 340m a year business. Weight management is a growing business in the UK and Nestl claimed the UK ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

3.2m consumers through the events specially-created Twitter feed. Marketing spoke to Patrick ...

WeightWatchers food range back on TV after six-year hiatus

The campaign kicks off this week and forms part of WeightWatchers 28m support behind the brand in 2013. WeightWatchers was last on air with its food range in 2007, although it has been on TV in the intervening period supporting the WeightWatchers overall brand. The latest campaign is made up of two ...

Carlsberg adds McCann Erickson to creative roster

, Carlsberg appointed Fold7 to handle the 10m UK ad business for Somersby cider, but moved the global ...

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

The outdoor activity is running from 6 May to 19 May and forms part of a broader 3m marketing campaign to support the Starburst brand extension. The ads inlcude images of a pear creeping out from behind a screen after previously being dressed as a strawberry. They will run across more than 1 ...

Brand manager spotlight: Ed Boyes, HelloFresh.co.uk

to 1m users in three months by making users photos incredibly "shareable" versus competitors ... of rugby but, several joint reconstructions later, focus on non-contact sport! I m also an avid barbeque ...

Subway flatbread ad promotes the power of choice

Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new

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