20 May 2013
| by Priyanka Mehra Dayal
, Heinz Tomato Ketchup is the market leader with 78.2% of the 157m tomato ketchup category.
In a ...
. I m personally intrigued by the implications not just for the brand but for marketing in general ...
, it was picked up by the Chinese State TV news which is seen by an audience of 200m. What are the next steps ...
16 May 2013
Morrisons has whittled down those agencies that it wants to proceed in its 73 million advertising pitch. Ogilvy Mather, WCRS, Lambie-Nairn, M C Saatchi and the incumbent, DLKW Lowe, have all made the cut from an estimated 16 that originally answered the RFI. Chemistry meetings for the Tata ...
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Nestl acquired Jenny Craig in 2006 for $600m ( 388m). The company was founded by an Australia woman ...
340m a year business.
Weight management is a growing business in the UK and Nestl claimed the UK ...
3.2m consumers through the events specially-created Twitter feed.
Marketing spoke to Patrick ...
The campaign kicks off this week and forms part of WeightWatchers 28m support behind the brand in 2013. WeightWatchers was last on air with its food range in 2007, although it has been on TV in the intervening period supporting the WeightWatchers overall brand.
The latest campaign is made up of two ...
, Carlsberg appointed Fold7 to handle the 10m UK ad business for Somersby cider, but moved the global ...
The outdoor activity is running from 6 May to 19 May and forms part of a broader 3m marketing campaign to support the Starburst brand extension.
The ads inlcude images of a pear creeping out from behind a screen after previously being dressed as a strawberry. They will run across more than 1 ...
03 May 2013
to 1m users in three months by making users photos incredibly "shareable" versus competitors ...
of rugby but, several joint reconstructions later, focus on non-contact sport! I m also an avid barbeque ...
Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new