that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm
11 Jun 2013
| by Simon Nias
At the heart of the 4.2m sq ft scheme will be an avenue of up to two dozen "brand pavilions", modelled on venues such as BMW World in Munich and the Siemens Crystal in London .
Developer Silvertown Partnership said that 12 of these pavilions will be built in the 1m sq ft first phase ...
Road, no one bats an eyelid."
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of BGL, more than double its 2008 value of 43m.
However, industry experts pointed to the comms ...
and Fossil are both leaders in their chosen fields so I m delighted they ve asked us to help further ...
. I m personally intrigued by the implications not just for the brand but for marketing in general ...
, it was picked up by the Chinese State TV news which is seen by an audience of 200m. What are the next steps ...
17 May 2013
| by Priyanka Mehra Dayal
to its £3m UK ad account as it looks to expand the brand.
LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media....
The account was reported to be valued at $400m when it was awarded to Mindshare in 2007.
Sources suggest that value may have increased to around $600m ( 395m), fuelled by LG s aggressive expansion plans ...
the USA and Canada and could be worth around $100m ( 66m). A spokesman at Mindshare declined to comment ...
to its £120m global media account after a competitive pitch.
, it embraced "Make It Count". The ad became a viral hit with 6m views in three weeks.
Environments ...