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'Swear in the toilets when no-one is listening': Mary Portas' tips for the top

that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm

Apple, Burberry, Nike targeted by London's £1.5bn 'global brands centre'

At the heart of the 4.2m sq ft scheme will be an avenue of up to two dozen "brand pavilions", modelled on venues such as BMW World in Munich and the Siemens Crystal in London . Developer Silvertown Partnership said that 12 of these pavilions will be built in the 1m sq ft first phase ...

MEDIA360: 'What would Jesse do?' asks Boots marketing chief

Road, no one bats an eyelid." Follow all the news from Media360 on Twitter with the hashtag #M360UK ...

Comparethemarket.com shifts work from Good Relations to Freud

of BGL, more than double its 2008 value of 43m. However, industry experts pointed to the comms ...

Goodstuff awarded £1m Diesel TimeFrames business

and Fossil are both leaders in their chosen fields so I m delighted they ve asked us to help further ...

Why marketers are missing a trick by ignoring sensory perception

. I m personally intrigued by the implications not just for the brand but for marketing in general ... , it was picked up by the Chinese State TV news which is seen by an audience of 200m. What are the next steps ...

The Minimart wins £3m Sudocrem account

to its £3m UK ad account as it looks to expand the brand.

LG moves majority of global media into Arena Media

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media.... The account was reported to be valued at $400m when it was awarded to Mindshare in 2007. Sources suggest that value may have increased to around $600m ( 395m), fuelled by LG s aggressive expansion plans ... the USA and Canada and could be worth around $100m ( 66m). A spokesman at Mindshare declined to comment ...

Dyson hands £120m global media to Mindshare

to its £120m global media account after a competitive pitch.

Five of the weirdest places to find brand inspiration

, it embraced "Make It Count". The ad became a viral hit with 6m views in three weeks. Environments ...

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