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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

. I m personally intrigued by the implications not just for the brand but for marketing in general ... , it was picked up by the Chinese State TV news which is seen by an audience of 200m. What are the next steps ...

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

-Garros stadium in Paris. Tsonga said: "I'm looking forward to taking on the technical prowess of Twitter users ...

Virgin Holidays says 'Unleash Your Mojo' to holidaymakers

02 May 2013 | by John Reynolds

Your Mojo . The 2.5m campaign is running across TV, outdoor, online, social and below ... prizes once targets are reached for the number of tweets using #mojo . The TV ad was created by M C ...

Subway flatbread ad promotes the power of choice

01 May 2013 | by Maisie McCabe

Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

of 900m worldwide users from thousands of different publishers via the Go Viral network and can target 16 ...

Lucozade unveils 'powered by glucose' spot

22 Apr 2013 | by James Swift

. The agency replaced M C Saatchi. Grey also has a spot on the roster of Glaxosmithkline, which makes Lucozade. ...

MasterCard promotes Beyoncé VIP tour experience

19 Apr 2013 | by Alex Brownsell

in ads for O2 , Pepsi and H M. Follow @alex_brownsell ...

Vodafone launches global emotive ad campaign

05 Apr 2013 | by Sara Kimberley

. The agency currently handles the Vodafone Ireland ad account. Vodafone s UK 47m ad business has been ...

Carlsberg launches £10m campaign for Somersby

26 Mar 2013 | by James Swift

The ad, which will air across terrestrial channels and Sky, was created by Fold7 and pokes fun at Apple s stores and product launches as well as those of other tech brands by spoofing the cider s "technical specifications". Fold7 won the account to run Somersby's 10m marketing campaign after a ...

Asda launches mock-Budget promotion campaign

20 Mar 2013 | by John Reynolds

at Tesco's rival price-match scheme. Price Lock is an extension of the 100m investment made in 2012 ...

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