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UKTV's multiple approach pays dividends

06 May 2009 | by Hannah Wren

of just over 200K, we estimate we generated exposure with an equivalent media value of about 2.5m ...

Feather Brooksbank promotes California

25 Mar 2009 | by Alastair Taylor

.co.uk. Results The campaign delivered 71% awareness across the UK and generated $670m in travel revenue and a ...

Press, not TV, is key to Audi success

07 Oct 2008 | by Sonya Arthur

Audi by 2m and achieved just over 1,000 GRPs. Research at launch showed that those aware of the A4 ...

Colour of Magic campaign charms viewers

02 Sep 2008 | by Paul McCormack

million people passing through every fortnight. The zone was marked out by a giant 7m x 7m floor graphic ...

Brand Barometer - 02 tries to become better connected

07 May 2008 | by Sundip Chahal

New £5m ad campaign creates an atmosphere of fantasy in an attempt to refresh brand image....Media Research O2 launched its new TV advertising campaign on 14 April as part of the company s 5m ...

Vital Stats - Environmental issues

18 Mar 2008 | by Staff

Sustainability has become increasingly important for businesses in the past 12 months. M S has launched Plan A (pictured right), its blueprint for tackling environmental issues, while News Corporation has promised to be carbon neutral by 2010. So, with businesses increasingly green-conscious, what ...

Brand Barometer - New Ford Focus ad hits the high notes

19 Feb 2008 | by Sundip Chahal

an ad that was something special. The campaign that debuted on 4 February, part of a 45m marketing ...

Brand Barometer - DFS ads make us sit up and take notice

15 Jan 2008 | by Sundip Chahal

Furniture store's omnipresent ad campaigns - costing almost £95m a year - prove successful....the advert-ising ever went away, such is their ubiquity on the television - TV spend was a phenomenal 35.7m ...

Brand Barometer - Carling may be back where it belongs

08 Jan 2008 | by Sundip Chahal

Brewer's £14m ad campaign aims to replicate its highly successful marketing from a bygone era....for some years. But the brand is seeking to change all that with a new 14m campaign with the tagline ...

Brand Barometer - Tesco ads lack that extra bit of Spice

04 Dec 2007 | by Media Week

, the girls were paid 1m each for the ad campaign. Tesco s ratings on BrandIndex started down this month ...

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