08 Dec 1995
.
BUDAPEST: B-M beats five to plastics task
Burson-Marsteller has beaten five other agencies to land the contract to
publicise the privatisation of the Borsod Chem plastics plant in Hungary
next year. B-M ...
takes new role at B-M
Pablo Llorens, managing director of Burson-Marsteller s Barcelona
branch ...
08 Dec 1995
Adrian Wheeler, GCI
All I want for Christmas is my two front teeth which are lying
somewhere in a rugby pitch in Blackheath. But I don t believe in the
tooth fairy any more, so I m asking Santa Claus for a dog - preferably
a red setter.
Gary Farrow, Sony Music Entertainment ...
08 Dec 1995
| by ROBERT GRAY
on integrated campaigns: Kodak, Black I m
astounded that it doesn t happen more often as it s such an obvious ...
that if we got good endorsements we d use them in tactical
advertising, says B-M account director Juliet ...
was deemed to be an under-exploited audience for
shampoo brand loyalty.
B-M secured positive ...
01 Dec 1995
turkey and squash Thanksgiving
lunch. Get that diary piece in, I want people to know I m still alive.
...
01 Dec 1995
| by LEXIE GODDARD
Granada, which last week launched a pounds 3.4 billion bid for the Forte
Group, has hired Shilland s brief is to communicate planned improvements to
the company s 36 motorway services.
It will kick off the campaign with the launch of Granada s flagship
service area on the M6 outside Stafford ...
01 Dec 1995
. Greenpeace spent dollars 2m sending images
through the Internet from its base on the Brent Spar oil rig ...
-ordination
of PR campaigns with European offices so much easier. I m afraid that
advertising agencies are using ...
01 Dec 1995
relations resourcing.
Lansons had the account for a number of years before I arrived and I m ...
01 Dec 1995
| by ROBERT DWEK
marketing executive.
The total UK tea market is worth pounds 500m but has, in marked contrast ...
01 Dec 1995
| by LEXIE GODDARD
and the process can cost approximately pounds 200m.
Ellis is aiming to give companies a head start before a ...
01 Dec 1995
| by ROBERT GRAY
and
restricted.
I m going to the Lords with my head held high as a member of an
industry that has a lot ...