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NEWS: PR EUROPE

. BUDAPEST: B-M beats five to plastics task Burson-Marsteller has beaten five other agencies to land the contract to publicise the privatisation of the Borsod Chem plastics plant in Hungary next year. B-M ... takes new role at B-M Pablo Llorens, managing director of Burson-Marsteller s Barcelona branch ...

ANALYSIS: BIG QUESTION; What do you want for Christmas?

Adrian Wheeler, GCI All I want for Christmas is my two front teeth which are lying somewhere in a rugby pitch in Blackheath. But I don t believe in the tooth fairy any more, so I m asking Santa Claus for a dog - preferably a red setter. Gary Farrow, Sony Music Entertainment ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

on integrated campaigns: Kodak, Black I m astounded that it doesn t happen more often as it s such an obvious ... that if we got good endorsements we d use them in tactical advertising, says B-M account director Juliet ... was deemed to be an under-exploited audience for shampoo brand loyalty. B-M secured positive ...

DIARY: Alan Capper claims he is alive, but only just

turkey and squash Thanksgiving lunch. Get that diary piece in, I want people to know I m still alive. ...

NEWS: Shilland gets Granada task

Granada, which last week launched a pounds 3.4 billion bid for the Forte Group, has hired Shilland s brief is to communicate planned improvements to the company s 36 motorway services. It will kick off the campaign with the launch of Granada s flagship service area on the M6 outside Stafford ...

ANALYSIS: BIG QUESTION; Can PR people afford to ignore the Internet?

. Greenpeace spent dollars 2m sending images through the Internet from its base on the Brent Spar oil rig ... -ordination of PR campaigns with European offices so much easier. I m afraid that advertising agencies are using ...

NEWS: Lansons comes under threat as IFAP reviews PR

relations resourcing. Lansons had the account for a number of years before I arrived and I m ...

NEWS: Twinings drops EPR for Jane Howard PR

marketing executive. The total UK tea market is worth pounds 500m but has, in marked contrast ...

NEWS: C&W aim to promote clinical trials

and the process can cost approximately pounds 200m. Ellis is aiming to give companies a head start before a ...

PROFILE: Tom McNally, Shandwick Consultants; Following a noble cause

and restricted. I m going to the Lords with my head held high as a member of an industry that has a lot ...

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