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View From The Top: International Ambition

19 Sep 2008 | by View From The Top: International Ambition

wife and four kids: 'I'm very good at switching off while I'm cooking.' But once his family is in bed ...

Mystery pizza brief up for agency grabs

15 Aug 2008

analysis from last year splitting it £720m from home delivery and £674m from eating in. Pizza Express ...

Baxters seeks to expand support

02 May 2008

.7m and said it might buy another foreign company following its recent takeover of CanGro Soups ...

Premier Foods reviews £2.5m agency roster

18 Jan 2008 | by Gemma O'Reilly

.5m of agency comms business up for grabs.

Wyeth director in move to B-M NYC

16 Sep 2005

Copernik has taken on the role of director in B-M's US healthcare practice. She is currently working in the agency's New York office but is planning to relocate to Miami. Copernik reports to B-M ... the Swiss company's infectious-disease treatments. In moving to B-M she joins a company that has just ...

At a glance - MSD prepares itself for UK lawsuits overVioxx

02 Sep 2005

the widow of a US man who died having taking the drug was awarded compensation of £141m in a Texas court ... year. But hasn't Merck just hired Burson-Marsteller? Yes, the US company has taken on B-M to help ...

Merck hires B-M to rebuild image

19 Aug 2005 | by Beth Herskovits

component of the campaign two months ago using Ogilvy & Mather - like B-M an agency in the WPP group (PRWeek, 17 June). B-M global health practice chair Ame Wadler, based in the agency's New York office ...

Arla set to launch lactose-free milk

12 Aug 2005

The drink, whose name has yet to be disclosed, will launch in January, backed by a £1.2m integrated marketing campaign. Biss Lancaster is working alongside its sister digital agency Euro RSCG 4-D on the launch. The PR campaign will kick off with a healthcare professional 'education forum', which ...

Unilever readies health drink push

12 Aug 2005

The agency is flagging up the health benefits of the drinks - 100ml servings that equate to one fifth of the recommended daily intake of fruit and vegetables. The launch signals Unilever's bid to capitalise on surging consumer interest in health drinks and is backed by a £6m UK marketing push. Vie ...

Healthcare: At a Glance - Boots OTC brands set for new owners

12 Aug 2005

profit of £85m on sales of £520m. Estimates have suggested that the sell-off could fetch more than £1bn ...

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