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Michelle Mitchell, Age UK: All the tools in the armoury

11 Oct 2011 | by Michelle Mitchell, Age UK

, including Nationwide, Asda, M S, JD Wetherspoon and B Q. And we had influence in the corridors of power ...

Clare Harbord, Heathrow Airport: Making the case

11 Oct 2011 | by Clare Harbord, Heathrow Airport

in upgrading the Heathrow experience. Whether investing 1bn in a new Terminal 2, 10m on snow clearing ...

Client View: Hurdling the Olympic media obstacles

26 Sep 2011 | by Suzy Bashford

is. I'm not even sure she writes down what she's going to say, I think it just comes from the heart ... their pedestal,' says Cowmeadow. 'At the moment that's not happening because Jess is on her rise. But I'm well ...

Charlie O'Rourke, AIMediaComms: The value of reputation.

14 Sep 2011 | by Charlie O'Rourke, AIMediaComms

not to renew its estimated $10m sponsorship . The Swiss firm is the sixth major sponsor to drop Woods after the loss of his squeaky-clean reputation. According to CNBC , Woods personally lost about $23m in endorsements during 2010 alone. His misdemeanours also cost IMG, Woods' management firm, an estimated $4.6m ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

14 Sep 2011 | by Ros Hunt

, the release claimed that when speaking about the launch of his H M clothing range, Beckham said: 'The final ... globally. In H M, we have found the perfect partner to collaborate with going forward.' The Standard ...

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

14 Sep 2011 | by Jonathan Flint, APCO

brand to admire is our client RBS. On 15 August, it unveiled a 10m fund to help London's stricken ...

Isabel Collins, Radley Yeldar: You must live by your credo

14 Sep 2011 | by Isabel Collins, Radley Yeldar

financial product linked to the US sub-prime mortgage market. Goldman Sachs was fined a record $550m ...

Ben Curson, Hill & Knowlton: Noise vs business impact

14 Sep 2011 | by Ben Curson, Hill & Knowlton

of corporate reputation management? I'm always nervous when the approach veers too much towards the academic ...

Mark Jackson, Lucre: Every interaction is critical

14 Sep 2011 | by Mark Jackson, Lucre

's every action is judged continuously and almost everyone has access to a ready-made audience, I'm ...

Karin J Robinson, Democrats Abroad UK: The online President is back

29 Jun 2011 | by Karin J Robinson

the campaign kicked off with a Facebook app asking supporters to sign up stating 'I'm in', and post ...

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