18 Dec 2009
| by Arun Sudhaman
Vegas and the Pyramids in Egypt. In terms of PR value, the campaign generated $11m in Australia alone ...
18 Dec 2009
| by Arun Sudhaman
m, causing some sources involved in the process to question the clause. 'The account is worth about 2m over the next two and a half years. So why would you put up 10m (in services)?' London 2012 ...
duties for the 2012 games in return for 10m worth of tier-three sponsorship, rather than a fee. Brock ...
M&C Saatchi Sport & Entertainment has appointed former Four Communications head of sport Neil...where he worked with M C Saatchi Sport Entertainment MD Jamie Wynne-Morgan. He also counted CEO Steve Martin as a client at Adidas International. M C Saatchi Sport Entertainment now employs 28 staff ...
adidas Golf. M C Saatchi Sport Entertainment recently won PR Week's Specialist Agency of the Year ...
14 Dec 2009
| by Arun Sudhaman
look forward to chairing an international PR jury in a year that I'm sure will raise the bar around ...
11 Dec 2009
| by Arun Sudhaman
that are active in this space. Dell reported this week that it has made US$6.5m from Twitter. What is your ...
are your favourite social media tools? I'm not all about glitz and shiny new tools I use traditional ...
conversations. I also use Twitter, Facebook and Friendfeed. Google Wave I've tried it but I'm not sure I have ...
that legitimately give cause for outrage.' He added: Unfortunately I'm very pessimistic about the opportunity ...
11 Dec 2009
| by Arun Sudhaman
in the country puts Ogilvy PR well ahead in a top five that also includes H K, B-M, Weber Shandwick ...
11 Dec 2009
| by Paul Richards
As a piece of office decoration it certainly provided a talking point. M C Saatchi's visuals were bold, dramatic, and memorable. As a piece of advertising it grabbed attention and interest. But it failed the ultimate test of advertising - to change consumer behaviour - by not preventing people from ...
of managing director for some time, and I'm delighted that in Juliet we have found the ideal candidate ...
10 Dec 2009
? There are a handful of food, travel and restaurant PROs I meet up with regularly. I'm sure I can't teach you ...
in The Observer. I'm a Twitter addict. On radio I like Adam and Joe on BBC6Music, Huey Morgan on BBC 6 Music, Eddy ...