The future for social brands
15 Feb 2013 | by Kate Magee
? I start by working out what I'm going to measure and how. We measure customer churn. We work out how ...
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Bell Pottinger Private: Life on the other side of the MBO
11 Apr 2013
says that since its inception BPP has won 10m of new business on an annualised basis, with new work for Birds Eye, Rosneft, SABMiller and others, taking annual revenues to the mid/high 30m mark. That puts ... , including Good Relations, has seen revenues slip from the 2010 peak of 68m. Premier objective ...
'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
of their little PR box. It s a great opportunity. I m a PR guy running a global marketing function. ...
In-House Team of the Year: National Trust
24 Oct 2012 | by Kate Magee
of Snowdonia and raised 1m in seven months, enough to save the farm. The team also launched a 50 things ...
Reputation Survey: London Olympics brings home Gold
23 Aug 2012 | by Kate Magee
the Government has pledged to spend 600m on British athletics over the next four years DO YOU ... BELIEVE ...
'Men and women are measured on a different scale,' says writer of hit TV series Borgen
15 Aug 2012 | by Kate Magee
be a huge problem. If I said I m not sleeping at home with my family for half a week, I d be labelled ... to give any spoilers but I m very pleased with the second series. There s another level of depth ...
Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
is that I'm not leading with media as the solution,' says Foster. Increased literacy But in order ...
Is the pitch process better in the ad industry?
30 May 2012 | by Kate Magee
His agency has just been bought by Omnicom for an estimated 60m. How do pitches work in the ad industry? The picture on the creative agency side is varied. It's still the case that only a minority of pitches are paid. Generally if a client is offering to pay, they will normally offer 10k ...
The real cost of pitching
30 May 2012 | by Kate Magee
looking to 'cover expenses' incurred as a result of EU regulation. And the work was lucrative: a 4m, four ... Murphy, Founding partner, Adam Eve (Omnicom bought the agency last week for an estimated 60m ...
How to cope in a crisis
30 May 2012 | by Kate Magee
. 'TRUST ME, I'M A JOURNALIST' Martin Fewell, Deputy editor, Channel 4 News Fewell said he ...
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