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Atkins firm hires DM shop Fenix for range expansion

07 Jan 2005 | by Ben Bold,

Atkins currently sells a range of snack bars, including the Advantage Bar, and milkshake mixes through Boots. Later this year it plans to launch low-carb bread and yoghurt, as well as a semi-skimmed milk drink. Fenix, which won the £2m business following a pitch against two agencies, will initially ...