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LONDON - The RAC is to increase its £25m promotional spend by 20% to give greater marketing power...RAC commercial director David Lewis said the £5m increase reflected growing confidence in the business and in marketing's ability to grow it. At the heart of planned activity is a DRTV campaign, created by direct marketing agency Partners Andrews Aldridge, promoting the RAC's legal services ...
£10m business....of Homebase's loyalty scheme, Spend Save, which has 3m members. Homebase is planning major activity ... to Homebase's 24m advertising account, first tipped by Marketing at the end of last year. Abbott Mead ... . Homebase has almost 300 outlets in the UK, with more than 1m customers a week. If you have an opinion ...
. Nectar's regular quarterly mailing, which is sent to chosen members from its database of 13m ... targeting the UK's 300m SMEs, most of which are logistically unable to run their own loyalty scheme ...
Homebase is poised to name EHS Brann as its lead direct agency following a review of its £10m...of Homebase's loyalty scheme, Spend Save, which has 3m members. Homebase is planning major activity ... to Homebase's £24m advertising account, first tipped by Marketing at the end of last year (8 December 2004 ... . Homebase has almost 300 outlets in the UK, with more than 1m customers a week. ...
Halifax Bank of Scotland (HBOS) has awarded its £10m direct account to OgilvyOne, following a
. Tesco has 11 partners and trails Nectar's 13m membership base by about 2m. Brian Sinclair, client ... . In October Sainsbury's chief executive Justin King told Marketing that more than half the chain's £240m ...
is reviewing its £10m ad account out of incumbent Abbott Mead Vickers BBDO. Wieden & Kennedy, Clemmow Hornby ...
Carte D'Or brands spent a combined £1.6m on direct marketing in the year to October 31, according to Nielsen Media Research. Unilever embarked on a £60m global revamp of Birds Eye last February to revitalise the frozen food category. The relaunch was supported by a £30m ad campaign by Bartle Bogle Hegarty ...
to handle its £2m pan-European business-to-business direct marketing and trade advertising account.
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