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Thomas Cook hits back with publicity campaign

28 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

to provide a new 200m facility available until April 2013. This money will replace the 100m short term ...

Famous Brits feature in global tourism campaign

20 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

VisitBritain is today (20 June) launching its long-awaited £100m global campaign featuring Judi...of VisitBritain s 100m marketing campaign to promote UK tourism abroad over the next four years. The celebrity ... . The Wimbledon Tennis Tournament starts today and lasts for two weeks. The 100m global marketing campaign ... m to the agency, provided that it is matched by commercial partners. British Airways, lastminute ...

Europcar launches its first TV ads in £2.5m campaign

03 Jun 2011 | by Ben Bold

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign.... Earlier this year, O M managed to retain its hold on Europcar's UK and pan-European ad account . The agency's London office held on to the UK business after a pitch against Euro RSCG and Inferno, while O M ...

 

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