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WPP's Kantar acquires US insights specialist AdGooroo

21 Dec 2012 | by Arif Durrani

AdGooroo was founded in 2004 and is based in Chicago. It employs 30 people and has unaudited assets of $1.3m. The company, which will become part of Kantar Media, works with more than 4,000 users ... December 2011 were over US $5m with gross assets of over US $5m at the same date. This acquisition ...

Iris lands integrated Mini ad account

17 Dec 2012 | by Ian Darby

been knocked out of the process at an earlier stage as part of the M C Saatchi Group. RFIs ...

CRISTAL FESTIVAL: Publicis Groupe reorganised itself for Renault

14 Dec 2012 | by Maisie McCabe

posts, 4,300 tweets and more than 3.4m ( 2.8m) worth of earned media. Solignac-Erlong said: "Brands ...

Publicis Groupe completes Outside Line acquisition

13 Dec 2012 | by Matthew Chapman

, Outside Line made a pre-tax profit of 322,666 and a turnover of 3.6m. Follow @mattchapmanuk ...

Top 10 radio ads

13 Dec 2012

. They were brilliant. They found Hi, I m Stuart McKechnie, and I m an engineer from Cirencester. I joined the register in 2011 but, unfortunately, I m not a match for Paul. Hey, my name s Laura, I m from Newcastle and I work in a restaurant. I m sorry to say that I m not a match for Paul. Hello, my name ...

Top 10 press ads

13 Dec 2012

: Emmanuel Saint M Leux 2. MI6, recruitment campaign Who says the art of long-form copywriting ... and living at M C Saatchi. This is an ad that deliberately sets out to not appeal to everybody ... confidential. The agency could tell but it would have to kill you. Agency: M C Saatchi; writer: n/s; art ...

Top 10 Turkeys

13 Dec 2012

. Almost. 4. M llerlight Greek Style yoghurt, VCCP VCCP plumbed the depths of humour in this "myth" ad for M llerlight Greek Style yoghurt. A pair of vapid females stand around chatting on a Greek ...

Top 10 media buyers

13 Dec 2012

1. Mark Collins The managing director of broadcast trading for Group M is, by virtue of the role, the biggest-cheese media buyer in town, overseeing the largest share of the TV spending pie as well as radio and cinema. When he isn t negotiating a smooth deal, he likes listening to The Stone ...

Top 10 Bullmores

13 Dec 2012

you re safe enough. 4. Dear Jeremy, Does appearance matter if you work in an ad agency? I m ... moobs but I m pretty sure because I wear baggy shirts, no-one s really noticed them.) Whether you ... , of course, depend on their native ability and a rigorous form of Darwinism. It won t be many. 7. I m a ...

Top 10 things to forget

13 Dec 2012

apology ("I failed and I m sorry") before Murdoch skulked back to the US. 7. Meet the dross While ...

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