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The silver bullet

, but not necessarily across the whole site. Designing for these different contexts is not simple, either. If I m ...

Private Hear: May 2013

something that lives in your memory. The energy drink Boost. I m holding back the sledgehammer ... alive if you over-connect, but don t tell me again!" It s way too long. And I m sure it s meant ... to the " could be a decent enough metaphor for something, I m sure, but not to demonstrate an over-connected plug ...

Human touch helps banking sector rebuild

to a brief of "show the customer is king", I m left craving the black sheep. Where is the bank brand ...

Private Hear: April 2013

. And I m delighted I shop in Waitrose. But none of them will distract me for too long. Fear ... , and b) didn t get what the NCS was offering. I m now imagining the agency smashing the door down with a ...

Private Hear: March 2013

copywriters. No pictures involved, so obviously it s all down to the wordsmith. I m not sure this is true ... , to you, a breakdown is an emergency". It sets up Green Flag s offer neatly, but I m not sure the fake ... , but lacks any authenticity or emotional hook and ends up being confusing and forgettable. I m really ...

Meet the winning Women of Tomorrow

. Most likely to say: I m working late tonight. Impressed by: The power of marketing to create a ... , Karmarama; Cilla Snowball, Abbott Mead Vickers BBDO; Lisa Thomas, M C Saatchi. ...

Private Hear: February 2013

\London Elspeth Lynn executive creative director, M C Saatchi So, I m a little rusty at this. I ve ... -enough-but-not-hugely-impactful ode to judging people by the coffee they drink. I m guessing a clever and resourceful creative team ... but I struggle to know what he s yapping about. It s a mildly funny performance, but I m not terribly ...

Outdoor Planning Awards 2013

with message. That means getting stuck in to the detail." "I m hoping to see ideas that reach out beyond ...

Where next for tablet media?

very small and I m not sure how the e-commerce revenue that has driven digital for the past ten years ... an advertiser says they will only pay so much. I m interested to see what happens with tablets, but I ...

Private Hear: December 2012

you ve been left out in the cold. There are lots of messages being tossed out and I m not sure many ... , it just needs to be more clinical with its finishing. I m a fan of "trailerman", the radio ad for Sky ... . It s a well-written, well-executed and stylish ad that puts a hole in the net. I m sure a few tashes ...

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