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Govt seeks shop for Think! activity

23 May 2013 | by Louise Ridley

Lowe; Engine; Enter; Inferno; Kindred; M C Saatchi; McCann Erickson; Ogilvy Mather Group; and Rainey ...

Pitch update

23 May 2013

, Creature London, M C Saatchi and The Brooklyn Brothers have made the shortlist for the Tata Global ...

Initiative scoops Amazon global media business

21 May 2013 | by Louise Ridley

pitch against incumbent Mindshare and its sister Group M agency, MediaCom....-based Amazon spent 11.8m on media in the UK in the year to September 2012, according to Nielsen. Of its UK media spend, 10.7m was used to promote its Kindle tablet. Mindshare worked with Amazon in five European markets and on offline-only media in the US. A third Group M agency, MEC, handles the brand ...

Santander reviews £27m media account

20 May 2013 | by Maisie McCabe

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.

Goodstuff awarded £1m Diesel TimeFrames business

20 May 2013 | by Louise Ridley

and Fossil are both leaders in their chosen fields so I m delighted they ve asked us to help further ...

WCRS scoops £15m European Betfair ad account

17 May 2013 | by Louise Ridley

WCRS, Bartle Bogle Hegarty and M&C Saatchi....for the business. Betfair s brand director Mark Ody confirmed plans to spend 15m on media across Europe in the next year when appointing media agency Arena, after spending 3m on adver tising in the UK last year ...

Pitch update

16 May 2013

Morrisons has whittled down those agencies that it wants to proceed in its 73 million advertising pitch. Ogilvy Mather, WCRS, Lambie-Nairn, M C Saatchi and the incumbent, DLKW Lowe, have all made the cut from an estimated 16 that originally answered the RFI. Chemistry meetings for the Tata ...

LG moves majority of global media into Arena Media

15 May 2013 | by Louise Ridley

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media.... The account was reported to be valued at $400m when it was awarded to Mindshare in 2007. Sources suggest that value may have increased to around $600m ( 395m), fuelled by LG s aggressive expansion plans ... the USA and Canada and could be worth around $100m ( 66m). A spokesman at Mindshare declined to comment ...

DLKW Lowe hires Yossi Goldsmith to lead marketing

10 May 2013 | by Jeremy Lee

% committed to capitalizing on it, I'm looking forward to bringing the focus and being the flag bearer to make ...

Dyson hands £120m global media to Mindshare

09 May 2013 | by Maisie McCabe

to its £120m global media account after a competitive pitch.

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