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Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

-Paradise show and encrusted with $1m worth of diamonds on loan from De Beers. The show was the highlight ...

Advertising Expenditure Expected to Increase by up to 47% over the next decade

21 Oct 2003 | by Advertising Association

: High and Low Ten Year Forecast Options ( m at constant 1995 prices) Year High Option Low Option Total ...

A National Broadcast Media Survey of Radio and TV Audiences

26 Sep 2003 | by GfK Media

-August were up by 2.25m listeners, compared with the spring. Radio 2's weekly reach rose to 17.2m over the period, while Radio 1 had 13.1m listeners. For the summer as a whole, the survey found that BBC Radio 4 remained the most listened-to station, with a weekly reach of just over 18m, while TalkSPORT on 6.2m ...

The acquisition of Safeway

23 Apr 2003 | by Andrew Redpath

The forthcoming acquisition of Safeway has been hailed as the last great merger in the UK grocery sector, where the top five companies already control some 75% of sales through large supermarkets ( 1,400m2). Were Safeway (or its stores) to be acquired by an existing national supermarket chain ...

Book review: BRANDchild

01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold

Building on the Internet) a key adviser to kids brands such as LEGO, Mars, M Ms Pepsi, Cartoon Network ...

2002 Hit Products in Japan

01 Jan 2003 | by Dentsu

to be with others than to be alone -I'm not ALONE! -Family renewal -365/24/7 Smooth connection to the rest ...

 

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