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Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ... will continue to deliver a cost-effective route to consumers. Virgin's 17m title sponsorship of the London ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

by Catriona Ferris, insight manager for Unilever's laundry brands, which include Persil, Comfort and Surf. I'm ...

Media Forum: Can Channel 4 change?

04 Sep 2009

partner, MPG "Channel 4 has bigger battles to fight than with individual programmes. I'm sure it wouldn ...

X Factor remains popular among women but not a priority

28 Aug 2009 | by Vox pop

Most of the males interviewed said they were not keen on tuning in to watch 'The X Factor' for various reasons as it returned for its sixth series on Saturday with 10m tuning in. One man said it had ... not quite match last series' record first show audience of 10.2m. This year's series has a new format ...

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

-pack promotions to reinforce the message and extend the reach, which, according to Welch, now exceeds 1m people ... development director Cameron Day. They might once have spent 1m on a project, but that budget is now cut ...

IPG's Magna forecasts slow recovery for US advertising

13 Jul 2009 | by Ian Darby

However, Mediabrands, in common with reports from competitors including WPP s Group M, says that the decline has already bottomed out and that growth will return in the second half of 2010. Magna predicts that US revenue will fall from $189 billion last year to $161 billion in 2009. It forecasts ...

Marketing's Customer Publishing League Tables 2009

17 Jun 2009 | by Nicola Clark

industry is worth 904m, according to Mintel. Despite the economic slowdown, its value is expected to reach ...

Biggest brands: Top 100 global brands by value 2009

28 Apr 2009 | by Nicola Clark

. Lower-priced clothing brands have also fared well, with H M experiencing a growth in brand value of 8 ...

Biggest brands: Top 100 online advertisers 2009

31 Mar 2009 | by David Benady

was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... table with a budget of 12.3m, a slight reduction on 2007's level. Its online spend accounted for nearly ... , which boosted its budget by a third to 8.7m. O2's head of online consumer sales, Achilleas Kanaris ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

31 Mar 2009 | by Noelle McElhatton

cautious optimism. The 20m in funding that Iris secured from HBOS in July was well-timed, paving the way ... the deciding factor for clients. M C Saatchi's integrated arm, LIDA, which had a storming end-of-year run ... , worth an estimated 15m. 'The feedback on Butlins and Boots was that our creative [ideas] were ahead ...

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