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Brand Royalty - an excerpt from Matt Haig's latest book

18 Nov 2004 | by Matt Haig

appear consistent, even as it moves slightly downmarket. Cheaper cars such as the A-Class and M ...

Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

'Libert , galit , fraternit '." Maurice Saatchi: M C Saatchi Brands live in the minds of the customer ...

Excerpt from 'Confessions of an Advertising Man'

01 Oct 2004 | by David Ogilvy

on the telephone. The headline: Darling, I'm having the most extraordinary experience...I'm head over heels ...

2003 Hit Products in Japan

08 Jun 2004 | by Dentsu

Yankees player Matsui's energy and persistence," "I'm looking forward to the start of a new audiovisual life with a stylish thin-screen TV monitor," "I'm nourished by a wide variety of relaxing TV ...

Children's Advertising Code: review of adult submissions received

01 Jun 2004 | by Dr. Ruth-Blandina M. Quinn

This marked the third stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 3 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 19 April 2004, the Broadcasting Commission ...

Children's Advertising Code: review of adult submissions received

01 Mar 2004 | by Dr. Ruth-Blandina M. Quinn

This marked the second stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 2 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 9 October 2003, the Broadcasting Commission ...

Case Study: Millfield Partnership - integrated marketing powers the fastest growing IFA network

20 Feb 2004 | by Professor Angus Jenkinson and Branko Sain

there to talk to him. Or, if I m with you in your living room and I ve done your life assurance and maybe some ... re paying too much tax. Then I would then say, Well I m not an expert in that area but I know a ...

 

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