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Outdoor rips it all up and starts again with £19m Route investment

m industry investment into a new out-of-home audience research system.

Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ... of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

#aoty12: Insight Agency of the Year - Millward Brown

5m in the past year, across technology, healthcare, FMCG, retail, alcohol, business-to-business, oil ... revenues of 121.7m. It has also contributed to the industry at large - Dominic Twose, global head ...

Is Zenith report too gloomy?

that no other medium can do." Nick Theakstone, the chief executive of Group M, says the group's own forecasts ... economy." NO - Nick Theakstone, chief executive, Group M "We broadly agree. We always felt ...

Phones4U horror spot tops 2011's most complained about ads

in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ...

 

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