m industry investment into a new out-of-home audience research system.
.
You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ...
of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...
11 Dec 2012
| by Kim Benjamin
5m in the past year, across technology, healthcare, FMCG, retail, alcohol, business-to-business, oil ...
revenues of 121.7m.
It has also contributed to the industry at large - Dominic Twose, global head ...
11 Oct 2012
that no other medium can do."
Nick Theakstone, the chief executive of Group M, says the group's own forecasts ...
economy."
NO - Nick Theakstone, chief executive, Group M
"We broadly agree. We always felt ...
30 May 2012
| by Arif Durrani and Ben Hall
in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ...