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Google brand 'almost solely' drives bump in LG's mobile market share

investing 5m in a campaign last year to revitalise its mobile proposition with activity pushing the LG ...

What marketers can learn from Hollywood

of the biggest advertising networks in the world, and I'm fascinated by your work with major film studios ... counsel was unimpressed, saying: "You've got $50m to co-invest in movies that these guys identify ...

Three lessons from this year's ISBA conference

'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...

Why magazines' circulations are no longer as easy as ABC

have resisted the auditing of print when it was first invented. "I m sorry, Mr Caxton, but we can ...

Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ... of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

March 2011 among the 56.1m population of England and Wales (separate censuses were taken in Scotland ...

EE: Kevin Bacon fails to champion EE and 4G

. I'm in that pocket of people you'd call early adopters. I'm excited about the potential of 4G, so ... TV ad, and the brand's first one, intended to appeal to a mass market. I don't want to nitpick, but I'm ... =) Currys/PC World M C Saatchi/Walker Media 30 18= ( ) Boots ...

HMV set to breach banking covenants after tough Christmas trading

to 37.3m for the period, compared to a loss of 48.1m the year before. HMV is in the process of cost ... believe that the group will be able to meet their liabilities as they fall due, including the 30m ...

Future digital revenues steer results back to black

Future publishing has returned to the black, reporting a £1.1m profit in its financial year...title T3, reported pre-tax profits of 1.1m in the year ending 30 September, compared to an 18m loss ... which took out 4.5m annual savings out of the business. Future has also managed to turn around ... in the overall business were down, however, from 141.7m to 123.5m. Future said digital revenues jumped 30 ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ... through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ... upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...

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