investing 5m in a campaign last year to revitalise its mobile proposition with activity pushing the LG ...
of the biggest advertising networks in the world, and I'm fascinated by your work with major film studios ...
counsel was unimpressed, saying: "You've got $50m to co-invest in movies that these guys identify ...
20 Mar 2013
| by Staff
'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...
14 Feb 2013
have resisted the auditing of print when it was first invented. "I m sorry, Mr Caxton, but we can ...
.
You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ...
of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...
March 2011 among the 56.1m population of England and Wales (separate censuses were taken in Scotland ...
09 Jan 2013
| by Tom Roberts, Managing director, Tribal DDB London
. I'm in that pocket of people you'd call early adopters. I'm excited about the potential of 4G, so ...
TV ad, and the brand's first one, intended to appeal to a mass market. I don't want to nitpick, but I'm ...
=)
Currys/PC
World
M C Saatchi/Walker
Media
30
18=
( )
Boots ...
to 37.3m for the period, compared to a loss of 48.1m the year before.
HMV is in the process of cost ...
believe that the group will be able to meet their liabilities as they fall due, including the 30m ...
Future publishing has returned to the black, reporting a £1.1m profit in its financial year...title T3, reported pre-tax profits of 1.1m in the year ending 30 September, compared to an 18m loss ...
which took out 4.5m annual savings out of the business.
Future has also managed to turn around ...
in the overall business were down, however, from 141.7m to 123.5m.
Future said digital revenues jumped 30 ...
16 Nov 2012
| by Staff
'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ...
through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ...
upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...