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Consumers feel 'they are on their own' in the coalition era

led to a sharp rise in the number of self-employed people, which rose from 3.8m in 2008 to 4.2 million ...

Change4Life makes a 'welcome and important' return

57 3 ( ) Department of Health Change4Life M C Saatchi/MEC 56 4 ... 13 (13=) Direct Line M C Saatchi/ MediaCom 30 14 ( ) Barclays ...

Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ... of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

March 2011 among the 56.1m population of England and Wales (separate censuses were taken in Scotland ...

Radio sponsorship and promotions rise 8% in 2012

The increase in the previously unavailable S P spend equates to around 8m, and is expected to grow further in 2013 as brands look for deeper and broader engagement with customers. Some of the year s most successful S P campaigns have included Coca Cola's Olympic Torch Relay campaign running ...

Obama's campaign won as it grew out of a web culture

and Orca the difference between the pre- and post-election day coverage is fascinating. Now, I m not a ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ... through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ... upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...

Reputation Survey: Labour wins conference contest

'. This speaks volumes about the wider impact of the three leaders' main messages: 'I'm sorry', 'one nation ...

VisitEngland predicts bank holiday will generate £800m in staycation money

A total of £800m of tourism spend is expected to be generated this bank holiday weekend, as a high...the 3.6 million people will generate 800m in tourism spend and it maintains that 2.8 million of this number will be taking their trips specifically within England and will generate 600m of the total ... programmes as part of a 41m campaign to run over the next three years, called 'Growing Tourism Locally ...

Phones4U horror spot tops 2011's most complained about ads

in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ...

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