led to a sharp rise in the number of self-employed people, which rose from 3.8m in 2008 to 4.2 million ...
14 Feb 2013
| by Russ Lidstone, chief executive, Havas Worldwide London
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You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ...
of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...
March 2011 among the 56.1m population of England and Wales (separate censuses were taken in Scotland ...
The increase in the previously unavailable S P spend equates to around 8m, and is expected to grow further in 2013 as brands look for deeper and broader engagement with customers.
Some of the year s most successful S P campaigns have included Coca Cola's Olympic Torch Relay campaign running ...
22 Nov 2012
| by Russell Davies
and Orca the difference between the pre- and post-election day coverage is fascinating. Now, I m not a ...
16 Nov 2012
| by Staff
'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ...
through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ...
upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...
19 Oct 2012
'. This speaks volumes about the wider impact of the three leaders' main messages: 'I'm sorry', 'one nation ...
A total of £800m of tourism spend is expected to be generated this bank holiday weekend, as a high...the 3.6 million people will generate 800m in tourism spend and it maintains that 2.8 million of this number will be taking their trips specifically within England and will generate 600m of the total ...
programmes as part of a 41m campaign to run over the next three years, called 'Growing Tourism Locally ...
30 May 2012
| by Arif Durrani and Ben Hall
in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ...