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M&S chief Bolland backs new marketing approach to deliver growth

M S this morning revealed a 0.6% growth in like-for-like sales over the 13 weeks to 30 March ... an intensification of promotional activity by rival retailers which forced M S to respond with "selected tactical offers" of its own. However, he claimed customers were "responding well" to M S's recent "pefectly ...

Sector Insight (interactive): youth fashion

ranges have flourished in the past few years, such as Rihanna's tie-up with River Island and H M ... ageing, with the number of 15- to 24-year-olds expected to fall by 6% between 2012 and 2017 to 7.7m. Unemployment. Youth unemployment remains at close to the 1m mark. This, along with higher university fees ...

Brand Barometer: H&M's latest viral campaign reviewed

Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell...A star turn and an engaging film 9 / 10 David Beckham - H M ... in the director's chair, meant this H M ad for Beckham's signature line of underwear was always going to be a ... , created by M C Saatchi, is a tongue-in-cheek guide for men on how to successfully navigate the day. ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ... through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ... upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...

Sector Insight: footwear retailing

footwear sales*, 2011 ( m) {"dataSourceUrl":"//docs ... . Mintel predicts it's the market leader in online footwear sales with an estimated 80m (exc VAT) in 2011 ...

Adidas has the edge on Nike's similar TV advertising campaigns

, this ad is a dreadful mistake and all involved should be thrashed. Here's the thing though: I'm ...

May sunshine gives 3.4% boost to retail sales

, as consumers traded up. Turnover for the week was 123m, up 19.8% on last year. The supermarket ran a 25 ...

Brand Barometer: Social media performance of Converse

December Converse asked its 20m Facebook fans to design and sell trainers via social ... in conversation. March The Converse Facebook brand page was the UK's most-liked, with 23.3m likes, up 11 ... than 123,000 times and watched more than 2.6m times, marking a successful social partnership between ...

The most irritating ads of 2011

in our survey finding the ad irritating, the execution has more than 1.2m views on YouTube. Adam Eve ... being edited out after admitting taking cocaine - not something M S would wish to be associated with ... Crispin Porter Bogusky 12 18 M ller TBWA\London 11 19= UPS ...

Sector Insight: Sports clothing and footwear

Direct claimed the tournament drove an extra 20m in sales and recorded its strongest ever trading ... discounts on branded items. Amazon, M and M Direct, ASOS and eBay are among the etailers posing this threat ...

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