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Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ... of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

, M C Saatchi/Manning Gottlieb OMD 46 3 - Thomas Cook Heye Partner ... Krow/MediaCom 39 6 - LoveFilm Above+Beyond/M2M 38 7 - Sky ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

March 2011 among the 56.1m population of England and Wales (separate censuses were taken in Scotland ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ... through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ... upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...

New business leagues (26 October 2012)

Abbott Mead Vickers BBDO wins the £2.5m Financial Services Compensation Scheme account, while MPG

Co-op profits plunge amid strapline review

Overall, operating profits at the Co-operative Group fell 90m from 264m to 174m in the 26 weeks ending 30 June. Operating profits at its banking division, Co-operative Bank, dived 67.9% to 36.9m ... " with like-for-like sales dipping 1.2% year-on-year, leading to operating profits falling from 142m to 119m ...

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

/PC World M C Saatchi/ Walker Media 25 ...

NatWest IT disaster to cost £125m

RBS has set aside £125m to cover the cost of its IT debacle in June, which left thousands of its 16...the 125m deduction and another 50m set aside for mis-selling interest rate swaps. Hester said ... has already been fined 290m for its part in fixing the inter-bank lending rate, and last month ...

Sector Insight: current and packaged accounts

activity, Threadgould has been head of marketing at HSBC since February 2011. Prior to this she worked at M ... . This will take Co-op's branches up to 1,000 (about 7% of the current market). M S Bank ...

Sector Insight: deposit and savings accounts

means people are often confused. Dormant accounts . It's estimated that 500m sits in 500 ...

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