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Three lessons from this year's ISBA conference

'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...

Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ... of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

March 2011 among the 56.1m population of England and Wales (separate censuses were taken in Scotland ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ... through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ... upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...

Olympic Games' impact on big brand sales

of 2.3m, proving Olympic success. Dairy milk Bronzed Cr me Crunch, Silvery Cr me and Nuts for Gold ...

Sector Insight (interactive): toilet care

Trends Demand. Toilet cleaning products remain in demand with an estimated 43m domestic toilets in the UK. The market is estimated to be worth more than 125m in 2012. Frequency. People ... . Source: Mintel Specialist toilet-cleaning brands by value* ( m) {"dataSourceUrl ...

Sam Howroyd: Behind the rise in FMCG online spend

that are truly global. Its tracking of social media activity revealed that while there were nearly 1.3m ...

RB sets new sustainability strategy after hitting previous targets

m for the charity. Rakesh Kapoor, RB's chief executive, said: "Sustainability is integral to our ...

Sector Insight: dishwashing detergents

(%) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US m) Dishwasher detergents {"dataSourceUrl ...

Ecover buys Method to become biggest 'green cleaning' company

Europe-based Ecover said the acquisition of Method, a San-Francisco based company, will create the "world's largest green cleaning product company", with combined sales of $200m ( 125.9m) and a staff ... will support the elevation of the green cleaning category as a whole." Ecover launched its 4m brand ...

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