20 Mar 2013
| by Staff
'pretty much all those companies are consolidated - many have marketing departments based in Geneva, so I'm ...
.
You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ...
of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...
March 2011 among the 56.1m population of England and Wales (separate censuses were taken in Scotland ...
16 Nov 2012
| by Staff
'#takethestage' London 2012 Olympics push later than rival Nike to great acclaim. As part of the 100m tie ...
through the acquisition of sports broadcast rights - including a 738m, three-year deal to secure Premier ...
upward to 320m, while its marketing and an overhauled CRM programme, led by Peter Duffy, have sought ...
09 Nov 2012
| by Tim Eales
of 2.3m, proving Olympic success.
Dairy milk Bronzed Cr me Crunch, Silvery Cr me and Nuts for Gold ...
06 Nov 2012
| by Jane Bainbridge
Trends
Demand. Toilet cleaning products remain in demand with an estimated 43m domestic toilets in the UK. The market is estimated to be worth more than 125m in 2012.
Frequency. People ...
. Source: Mintel
Specialist toilet-cleaning brands by value* ( m)
{"dataSourceUrl ...
05 Nov 2012
| by Sam Howroyd
that are truly global.
Its tracking of social media activity revealed that while there were nearly 1.3m ...
m for the charity.
Rakesh Kapoor, RB's chief executive, said: "Sustainability is integral to our ...
25 Sep 2012
| by Jane Bainbridge
(%)
{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US m)
Dishwasher detergents
{"dataSourceUrl ...
Europe-based Ecover said the acquisition of Method, a San-Francisco based company, will create the "world's largest green cleaning product company", with combined sales of $200m ( 125.9m) and a staff ...
will support the elevation of the green cleaning category as a whole."
Ecover launched its 4m brand ...