The new Dixons campaign stars Darth Vader and highlights the in-store customer service experience at Currys and PC World.
Created by M C Saatchi, the campaign runs across print, poster, online and digital escalator panels. The ads feature stick men characters asking each other questions. One of the ads tells readers to create a robust password when using the internet, drawing on inspiration from Shakespeare plays ...
Nokia is breaking a £80m global ad campaign to promote its new Lumia 800 and Lumia 710 smartphones
Nokia is plotting an £80m overhaul of its brand positioning, as it looks to relaunch following
Samsung is to launch a £7m campaign to support the launch of its 'Smart'-branded internet
Motorola is backing the launch of its Atrix handset with a £10m campaign positioning it as 'the
The push, believed to involve a spend of 4m, will support the roll-out of three handsets on 1 April: Xperia Arc, Xperia Neo and the PlayStation phone Xperia Play. Ads will run on TV, outdoor, press and online. The bulk of the marketing will be devoted to promoting the Play device, which features a ...
New release 'I am Number Four' helped an O2 ad achieve 2.5 million impacts at the cinema, according to unofficial figures from Digital Cinema Media.
the strapline "We're always thinking about you". O2 spent 40m on above-the-line ads in 2010, and is expected to maintain this in 2011. The group is expected to spend 70m on all media in 2011. Ads will centre on a ... vouchers for free smoothies at M S with additional purchases. ...
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