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Children's hospice calls on Apprentice star Nick Hewer for digital campaign

29 Dec 2010 | by Katherine Levy

The campaign intends to raise 1m over three years for children with complex healthcare conditions, or life-limiting and life-threatening illnesses, who use the Docklands-based hospice s service. Lord Sugar s advisor Nick Hewer agreed to be filmed for the Facebook campaign , in which he ...

Weight Watchers launches record New Year campaign

22 Dec 2010 | by Rachel Barnes

Weight Watchers is kicking off a £28m ad campaign on Boxing Day to promote its new points plan

Charity launches Christmas anti-drink-driving campaign

20 Dec 2010 | by Alex Brownsell

to slash the budget for its annual "Think Don t drink and drive" campaign from 3.4m in 2009, to 550 ...

Chris Ward resurfaces at search specialist Kenshoo

20 Dec 2010 | by Sara Kimberley

, said: "We are bullish on expanding our presence within the UK and all of Europe and I m confident ...

Google and MySpace extend search and advertising deal

17 Dec 2010 | by Sarah Shearman

The two companies announced a "multi-year" agreement yesterday. Google will continue to power MySpace search and search advertising, as it does under the original deal, worth $900m, made in 2006 ... in 2005 in a $580m deal. Its popularity peaked in 2007 with over 100 million users but has since waned ...

Breakthrough Breast Cancer hunts agency for 2011 campaign

16 Dec 2010 | by Katherine Levy

, which to date has raised over 10.5m in the UK, was designed to raise money from Breakthrough Breast Cancer t-shirts, sold through major retailers. In the UK M S, River Island, Warehouse, Topshop, Coast ...

NatWest hit with ASA ban for customer charter ad

15 Dec 2010 | by Daniel Farey-Jones

Two people complained to the Advertising Standards Authority about the TV ad by M C Saatchi, which had a voiceover stating: "NatWest has made a public promise to become Britain's most helpful bank ... It's why we created our Customer Charter. It's why, when you told us to open on Saturdays, we did ...

McCann Erickson and UM win £5m Tempur mattresses account

14 Dec 2010 | by Katherine Levy

Sister agencies McCann Erickson and UM London have won the £5m creative and media planning...The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...

Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

was fined a record 11m by the US transport department for its tardiness in responding. US transport ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

the best commercial since Cadbury s "Gorilla". The ad, created by Adam Eve at a cost of 6m, featured ... would fall. Rumours had circulated about the future of Change4Life, the 75m anti-obesity campaign ... " campaign. The viral, which netted more than 6m views, starred American actor Isaiah Mustafa. It gained ...

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