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The Marketing Effect wins ethnic volunteering brief

17 Dec 2007 | by Alex Donohue

such as Facebook, to encourage the UK s 1.3m-strong ethnic community to take up voluntary work. The campaign ...

Kitcatt Nohr takes Direct Agency of the Year award

12 Dec 2007 | by Staff

from 5m to 8.5m. It won new clients including John Lewis, The Salvation Army, WWF, Charles ...

Glenfiddich searches for shop to handle £2m DM brief

06 Dec 2007 | by Kate Nettleton

LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.

Financial brands rein in spend over credit fears

04 Dec 2007 | by Bill Britt

-card companies on advertising and direct marketing, excluding search and email, fell by 15m or 28% to 38m ... from January to September. Credit card companies spent 45.9m less on direct mail over the period year ...

Co-op plots direct push to back merged entity

20 Nov 2007 | by Jemima Bokaie

-figure sum, will support a 200m rebranding and refit of its 4200 stores to bring a single trading identity ... consumer co-operative with a turnover of more than 9bn, 2.5m active trading members and about 85 ...

Talk of the site: iPhones, fighting fisherman and brands saving the environment

16 Nov 2007 | by Bill Britt

that started Facebook initiatives in the space of a few days. I m unconvinced about corporate sites on social ... that these are the exceptions that prove the rule, brands are bad for the environment. I m not sure what the purchasing ... 10m to play with. The new ending looks like it was conceived and shot by a 10-year-old with a ...

Norwich Union completes DM review with WDMP hiring

16 Nov 2007 | by Ed Kemp

brands by 140 staff by the end of the year and reduce its marketing budget from 180m to around 100m ...

EasyJet to draw up first UK direct agency roster

13 Nov 2007 | by Ed Kemp

. Publicis creates the carrier s UK advertising, worth about 15m; media planning and buying is handled ... last year of 129.2m. Separately, rival low-cost carrier, Monarch, is to consolidate its 5m direct ...

Hebridean cruises appoints Souk for integrated work

12 Nov 2007 | by Alex Donohue

LONDON - Hebridean International Cruises has appointed Souk to handle its £1.3m integrated business

Last founding partner departs from Craik Jones

08 Nov 2007 | by Kate Nettleton

m really proud of all that we ve achieved here together. It is among the strongest brands in direct ...

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