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Itsu hunts for creative agency

completed and an agency in place by May. Itsu was founded in 1997.It is predicting revenues of 55m ... WCRS as its creative agency when it went on a 3m branding drive in 2002. ...

Pizza Hut Delivery kicks off integrated campaign

around 20m to open 100 new delivery-only shops by 2014. Pizza Hut Delivery opened its first UK shop ...

Etihad Airways launches first major ad campaign in three years

The ad campaign was created by M C Saatchi, who was appointed to the global account in February last year , and uses the theme, "The world is our home, you are our guest". The TV ad uses a split ... and Sydney. Tom Dery, worldwide chairman at M C Saatchi, said: "This particular commercial really reflects ...

Starbucks chief pens open letter on tax and trust

the revelation that the coffee chain has paid only 8.6m in corporation tax since it began trading in the UK 14 ... will pay in the region of 10m in corporation tax a year for two years. The figure is "above what ... 300m into the UK economy and are exploring additional initiatives to expand our growth and speed our ...

KFC hires circus school stars for Krushems push

KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus..., said: "Krushems has become a 20m brand for us since it launched in 2010, and this campaign brings ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

, despite headlines about the ad being sexist . Clearcast has riled SodaStream by banning its 11m ... partner of Wembley Stadium in a deal that could see it fork out 8m a year . The top 10 most ...

The Right Track

the answer? By Daniel M Jackson...to some great music on an ad but don t bet the agency on it! Daniel M Jackson is the managing director ...

Subway pushes '5-a-day' message in new campaign

Subway is looking to further extend its marketing focus on healthy eating with a £1m push to raise

McDonald's responsive Olympic campaign airs with fans' footage

McDonald's has shifted into the next phase of its £10m Olympics campaign, airing pictures

Taco Bell 'operation Alaska' by DraftFCB Orange County

A 30-second spot shows a Taco Bell food truck being airlifted to an Alaskan town called Bethal. The work was created by DraftFCB Orange County and focuses on the company s "Live M s" strapline. ...

 

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