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A view from the top

09 May 2013 | by Laura Desmond

, but was able to meet with my trainer first. We work out three times a week, which is sacred to me when I m ...

What adland must learn from the Thatcher furore

18 Apr 2013 | by Danny Rogers

As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately

On the Campaign couch

14 Mar 2013 | by Jeremy Bullmore

, which is how I m used to working. What should I do? Ideas that are judged solely on their ability ... ; or get the hell out. I know which I d do. Please help. I m trying to get my head around the constant ...

On the Campaign couch

28 Feb 2013 | by Jeremy Bullmore

I'm the marketing director of a famous sausage brand. Should I sign off a campaign pointing out....") "Don t panic!" is perhaps the most telling example. "Thank God I ve got a sense of humour", "I m glad ...

To earn trust, brands need to stop horsing around

28 Feb 2013 | by Ian Darby

on holding a mirror back to them that distorts their concerns into trite gags? I m not sure they should ...

On the Campaign couch

07 Feb 2013 | by Jeremy Bullmore

, they wouldn t bother to listen to anything I had to say. Blue-chip agencies, such as M C Saatchi and JWT ... at and then retrospectively work out your positioning? If you re not very good at anything, I m afraid I can t help you ...

Brand Barometer: Nike's latest viral campaign reviewed

31 Jan 2013

McIlroy to a $20m-a-year sponsorship deal, the sportswear and equipment brand sent him straight to work ... -free tricks that Woods has delivered for Nike in previous ads. While this has received more than 8m views ...

Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas

06 Dec 2012 | by Matt Willifer, executive planning director, WCRS

handshakes or homesickness. Clearly the aliens love Argos, and good on them, but I'm also dying to hear ... is also an alien - and I think I'm on pretty safe ground here - she will not have a nose. Not even a ... ) Curry's/PC World M C Saatchi/ Walker Media 24 18= (-) Gillette ...

On the Campaign couch

29 Nov 2012 | by Jeremy Bullmore

. Dear Jeremy, I m the marketing director (OK, new-business director I m here to sell what I ve got ... . But there again, it might not be. Stop being so defeatist. "I m here to sell what I ve got to sell ... to build their profile. I m so vain that I never would. "Ask Jeremy", a collection of Jeremy ...

ITV's resurgence should give us all cause for optimism

29 Nov 2012 | by Jeremy Lee

this with Channel 4, which celebrates its 30th birthday this week in a surprisingly low-key way. I m sure ...

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