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The Minimart wins £3m Sudocrem account

17 May 2013 | by Priyanka Mehra Dayal

to its £3m UK ad account as it looks to expand the brand.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

-Garros stadium in Paris. Tsonga said: "I'm looking forward to taking on the technical prowess of Twitter users ...

Campaign Viral Chart: Spock vs Spock in Audi challenge

10 May 2013 | by Sarah Johnson

this week All time: 177,036 shares 9. H M "Beyonc as Mrs Carter in H M" by director Jonas Akerlund 28,495 shares this week All time: 198,169 shares ...

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

03 May 2013 | by John Reynolds

The outdoor activity is running from 6 May to 19 May and forms part of a broader 3m marketing campaign to support the Starburst brand extension. The ads inlcude images of a pear creeping out from behind a screen after previously being dressed as a strawberry. They will run across more than 1 ...

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

03 May 2013 | by Ben Hall

spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920....this week All time: 223,962 shares 5. H M "Beyonc ...

Subway flatbread ad promotes the power of choice

01 May 2013 | by Maisie McCabe

Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new

Mark D'Arcy on what makes a great Facebook campaign

01 May 2013 | by Arif Durrani

: "It s very early days of doing this. I m so proud of the work this year but I know next year we re ...

Manning Gottlieb retains DWP enrolment brief

29 Apr 2013 | by Louise Ridley

undisclosed agency. Manning Gottlieb will now continue its work on the DWP s 'I m In' campaign, on which the department plans to spend 8m. The campaign launched in September 2012 and has starred celebrity bosses ... against PHD and MEC. Media buying for the campaign will continue to be handled by Group M s M4C ...

RAB to bring back monthly Aerial Awards as part of creativity drive

24 Apr 2013 | by Maisie McCabe

I talk to creatives about radio, I m amazed how many speak fondly about the Aerial Awards. "At a ...

Florette to run ads when the sun shines

24 Apr 2013 | by Louise Ridley

Around a third of shoppers who buy bagged salad only do so during the summer months when the sun is shining, according to Florette. M2M is handling media for the campaign. It will monitor factors ... ads placed based on commercial factors. M2M will give less than 48 hours' notice to media owners ...

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