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London 2012 campaign marks two years to the Games

signed up 34 commercial sponsors, which have contributed over 650m to the staging of the Games. ...

Outdoor spend on the up

of the OAA for the past four years. TOP OUTDOOR CLIENTS CATEGORIES (by Volume) CLIENT pounds m ...

Bank of Scotland books solus spot at City Airport DLR

This is the first sponsorship deal for the airport's station, which opened at the end of last year, and aims to target business travellers at firms with turnovers over £1m a year, using the slogans "look at things differently" and "head for business". Justin Stark, Viacom Outdoor head of impact, said: "It ...

Editorial: HTW has set bar high for M&G's creative

long-copy cross-track posters from M&G Investments?...Not only have they broken the mould of financial advertising, but they have also reassured us that great copywriting remains alive and kicking. In reviewing its account, held by Harrison Troughton Wunderman, M&G needs to keep this in mind. ...

JCDecaux expands contract for Hong Kong International Airport

in the world with more than 40m passengers a year." If you have an opinion on this or any other issue raised ...

New campaign: MasterCard

awarded the £4m ad account for its Maestro debit card to McCann-Erickson. Creative agency: McCann ...

Campaign Poster Awards 2005: Best Financial or Corporate Poster

WINNER Title: Vanessa Agency: M C Saatchi Client: Transport for London Creative director: Jeremy Sinclair Art directors: Kit Dayaram, Tom Spicer Writers: Kit Dayaram, Tom Spicer Typographer: Rob Wilson ... Agency: M C Saatchi Client: Transport for London Creative director: Jeremy Sinclair Art directors: Kit ...

Close-Up: Live Issue - Is advertising to staff worthwhile?

were. Some believe all ads should talk to staff. When McDonald's launched its "I'm lovin' it ...

Adshel beats JCDecaux to retain £250m London bus shelter contract

Transport for London, worth £250m.

Maiden scoops £350m Network Rail roadside business

for the 10-year Network Rail roadside billboard contract worth £350m, leaving fellow incumbent JCDecaux.... Ron Zeghibe, chief executive of Maiden, said: "This latest £350m contract will complete the concessions that Network Rail has recently put out to tender -- worth in total some £800m in ad revenues over ... contracts won by Maiden in July, which were worth a total of £477m in advertising revenue over their 10-year ...

 

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