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Media 360: Perfect storm puts consumers in control

27 May 2009 | by Harriet Dennys

year - the best approach is to "test one step at a time", according to GN M's Brooks. He said: "Be ...

Tilbian warns an advertising recovery in 2009 is unlikely

27 May 2009 | by Arif Durrani

to a rebound," she says. "But I'm not sure the recession is over. "In a sense, the banks have been ...

Felix Dennis ponders life after Maxim

19 May 2009 | by Arif Durrani

to Dennis Publishing in the UK," says the man the Sunday Times Rich List 2009 values at 500m. "If you put ... editions later, Dennis was able to sell the brand as part of a reputed $240m deal with US firm Alpha ...

Magazine launches: Who is making WHSmith exciting?

12 May 2009 | by Adam Woods

that aims to get into the top three in its sector, you can easily spend 12m in year one. News ... . Waybuloo will take advertising, but it is not heavily reliant on ad revenue. If I'm completely honest ... with an 18m launch investment over the first two years and clearly it is much harder to justify that level ...

Brand Manager of the Week

05 May 2009 | by Sarah Johnson

live without? Sleep - I'm grouchy when I haven't had enough. If you were a brand, what would you be ... had three wishes, what would they be? That the house that I'm about to buy goes through without any ...

 

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