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Journalism is changing from how we're reading to how much we're reading

25 Apr 2013 | by Russell Davies

Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the broken ...

Things We Like

21 Feb 2013

across nine channels and was brokered between M4C, Sky Media and MTV UK Digital Sales. i readership ... "money back" if the cardinals made a history-making decision. M2M booked the ads, which ran in the Daily ...

Is the ABC stuck in the last century?

21 Feb 2013

to continue to adapt but I m not sure [Coleridge s] proposals would make things any better. Publishers have ... are being consumed. I m not sure that the main issue is a combined headline circulation figure ... "Consumption of content through apps is continuing to evolve. I m not sure it makes sense to have a one ...

Why magazines' circulations are no longer as easy as ABC

14 Feb 2013

have resisted the auditing of print when it was first invented. "I m sorry, Mr Caxton, but we can ...

Hearst hires CNN's Max Raven to lead revenue

31 Jan 2013 | by Maisie McCabe

and I m looking forward to working with Max and Greg as we drive our business forward at this pivotal ...

GroupM downgrades 2013 global ad forecast

03 Dec 2012 | by Arif Durrani

8.5% growth in 2012 and 6.4% in 2013. Follow @DurraniMix UK ad spend ( m) 2010 ...

Fur trade targets glossies with multimillion ad blitz

15 Oct 2012 | by Ben Bold

The International Fur Trade Federation is running a $1m-plus advertising blitz in glossies

Virgin Pure appoints MG OMD to £2m account

06 Jun 2012 | by Maisie McCabe

appointed Manning Gottlieb OMD to handle the £2m media planning and buying account for the newly launched...Omnicom agency MG OMD won the media planning and buying account after a competitive pitch, which is understood to have involved WPP media agency M/Six (formerly known as MCHI). MG OMD will also work ... and dispenses chilled or boiling purified tap water. It is understood that 2m will be spent on media ...

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

24 Feb 2012 | by Maisie McCabe

Carnival Cruise Lines, the US cruise operator, has appointed MPG Media Contacts to its £8m UK media...spokesman for Carnival Cruise Lines confirmed the UK media account was worth 8m over the next year ...

The Year Ahead for ... Magazines

12 Jan 2012 | by Vanessa Doyle

. Strong, consistent brands are what people want. In five years, I'm sure there will be a different ...

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