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Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

% of the population uses a text based phone service called m-Pesa which enables them to have payments made direct ...

#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

- adding 36m of billings - without losing any. Marriott Hotels, The Glenlivet and Hibu were won over ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

. Fagan claims the card, which has 17.8m active members and offers four points for every 1 spent, is both ... -for-like basis. Boots Opticians revenues were 332m, up 1.6% on a like-for-like basis. UK trading profits for the combined businesses (Boots UK and Opticians) were 750m, up 5.2% Source: Boots UK THE CAMPAIGN ...

Lida appoints Golley Slater's Hancock as strategy chief

06 Dec 2012 | by Sara Kimberley

Lida, the M&C Saatchi Group agency, has boosted its management team with the appointment of Mark

Sainsbury's 'not afraid' to use data in marketing

22 Nov 2012 | by Matthew Chapman

information and offers that appeal to me then, I'm okay with that', and that's what we do." Follow ...

Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF

13 Nov 2012 | by Suzy Bashford

Early indicator : His entrepreneurial streak, which he puts down to good genes. My parents are civil servants, but I m an entrepreneur at heart. I started my first business, a mobile disco, when I was 14. Work beyond years and peers : He is behind EDF Energy s biggest and most successful direct ...

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

that are truly global. Its tracking of social media activity revealed that while there were nearly 1.3m ...

OgilvyOne captures £50m Department of Health brief

01 Nov 2012 | by Sara Kimberley

beat McCann London, Mother, DLKW Lowe, M C Saatchi and Wieden Kennedy to the business. Separately ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

Obama with his 30m fans and Romney with 10m. It just does not make the headlines that Twitter does ... on fundraising this time,' says Rospars. 'We passed 3m donors to the campaign in the same amount of time it took us to get to 2m last time.' What Rospars says 'For us, social media is ultimately about ...

Barclays appoints Rapp for £11m DM

18 Oct 2012 | by Sara Kimberley

Barclays has consolidated its £11 million UK consumer DM account into Rapp.

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