AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua.... AOL, which has more than 2m customers in the UK, last year spent more than £42m on advertising ...
, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some...is launched two weeks after ebookers was bought by US internet travel firm Cendant for $404.3m. Cendant also ...
Associates' $150m (£77.6m) global marketing and advertising business.
Navigator Responsive Advertising for £4.6m and is to incorporate it into Target Direct Marketing, its...agency The Leith, as well as Target Direct. The initial consideration consists of £3.6m, of which £1.95m is in cash and loan notes and £1.65m in new ordinary shares. In addition, there is a maximum deferred consideration of up to £1m in loan notes and new ordinary shares, dependent on the financial ...
while winning £21m of new business. Its 37% incremental growth, from £2.2m to £3m, and 23% overall turnover increase, from £3.4m to £4.2m, look modest compared with bigger DM agencies. But in an environment ... . The £10m RAC account was one of Partners' three wins of 2004. The fact that the pitch process was overseen ...
Service's database of 3.5m households gathered by postal surveys since the company was established in 2000 ...
Third parties cannot advertise within HomeChoice's VOD service at present, but it is now seeking major brands to take part in trials in the new year across the network, which is accessible to 1.2m homes in London. HomeChoice has linked up with advertising specialist Brand New TV to recruit brands ...
agency, as it boosts its direct budget to an estimated £10m.
, which is believed to be worth £5m, will include direct mail, inserts, door-drops, brochures and online ... and Skegness. The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ... direct mail, brochure mailings, direct-response TV and press advertising. Last year more than 6m ...
and not doordrops nor other forms of direct marketing, rose to £569m. But compared with other media, it was lagging ... , adspend was up by 4.6% in the UK, to £3.61bn. Cinema spend for the quarter rose by 23.1% to £40m after two quarters of decline, while outdoor advertising continued its strong performance, up by 7.3% to £214m ...
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