Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman, Joshua, Black Cat and AGA to pitch for the account with a brief to promote key model launches in 2002 ...
October figures show an overall rise on September, taking spend to 121.23m. In addition ... . Again, the COI heads the top 20, spending a total of 13.84m against 17.53m in September. Procter 3.11m to 10.61m. BT's spend is up on the previous month as increased competition from cable ...
LONDON - Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal
LONDON - M&C Saatchi has won the above-the-line account for the AA, with ehsbrann and Rapier taking...The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy & Mather. M&C will work on brand repositioning, and ehsbrann will concentrate specifically ...
LONDON - Abbott Mead Vickers BBDO and Capita have won the 500m BBC licence-fee marketing
. It has already posted a loss of 100m for the first half of the year, including one-off costs ...
. The company had been unable to raise more money, having spent its way through 13m since it was launched in 1999. The company famously paid 5m to become the first sponsor of the Top 40 music charts. According to Powell, who retains an interest in the company: "I'm delighted for the team at Worldpop ...
WWAV Rapp Collins has won the 3 million brief to handle direct marketing for L'Oreal's Garnier and Maybelline cosmetics brands. The non-roster agency WWAV pitched against roster agencies, including the incumbent, Publicis Dialog, after L'Oreal appointed a new communications team to work...
Birds Eye Wall's has called a review of the direct marketing account for its enjoy! frozen ready-meal range less than a year after the brand's 20m launch. Two agencies are pitching for the task ... for high-quality, quick meals. Enjoy! was launched in January backed by a 20m marketing budget ...
loyalty scheme designed to drive customers into M&S stores....The project represents a massive step for M 5m through-the-line marketing push. A combined team ... -up of the card among M&S' five million Chargecard holders. The agency discussions are believed to involve ... handles advertising for M&S retail, and Bates UK, which was appointed to the firm's financial services ad ...
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