16 Dec 1999
| by IVAN CLARK, director, TV strategy, Medi
MediaVest has picked up media planning and buying for the launch of
Ipoints, a new rewards programme for the internet.
MediaVest will be in charge of a budget of pounds 1m in the first year ...
.
The Ipoints win comes just weeks after MediaVest s appointment to the
pounds 10m account for online ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
; Guinness hands its pounds 7m ad account to
Ogilvy & Mather....and services; Guinness hands its pounds 7m ad account to
Ogilvy Evian
announces a substantial hike in UK ...
Persil Finesse in an attempt to
reverse its declining share of the pounds 16.5m fine-wash sector ...
16 Dec 1999
| by ALEXANDRA JARDINE
pounds 1m, currently running on national TV and in the press, and
supported by direct mail, internet ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
in
the UK, billing pounds 1m a month in web advertising alone.
Abbey National has signed as a ...
pounds 2m revamp of its London store. Specialist interior designers
Watson Designs will work alongside ...
plans announced in August to invest
pounds 5.5m in strengthening the BBC s local and regional services ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
awarded its pounds 6m direct marketing account to Joshua,
OgilvyOne and Barraclough Hall Woolston Gray ...
%, pounds 15m, stake in
Diamond, the third-largest agency in Korea. The agency will form the
Asian ...
02 Dec 1999
| by PAUL WHITFIELD
Airport operator BAA has handed its pounds 3m retail division ad
account to direct marketing...Airport operator BAA has handed its pounds 3m retail division ad
account to direct marketing agency Claydon Heeley.
The account was previously held by HHCL s below-the-line work, is expected ...
site.
In August, BAA centralised its pounds 6m media account into Carat.
Interfocus manages ...
02 Dec 1999
| by ALEXANDRA JARDINE
Virgin has launched one of its largest ever direct marketing
campaigns for Virgin Mobile, the mobile telecoms brand it unveiled last
month.
The multimillion pound push, co-ordinated by Harrison Patten Troughton
Brand Response, forms part of Virgin Mobile s pounds 20m marketing
launch ...
02 Dec 1999
| by ANDY FRY
awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact...This is the first year the Association of Publishing Agencies (APA)
has organised a dedicated awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact that the medium now
plays a crucial role in the client s communication with its customer
base ...
02 Dec 1999
WINNER
Client
Walt Disney Attractions
Agency
M-S-B+K
HIGHLY COMMENDED
Client
Thomas...WINNER
Client
Walt Disney Attractions
Agency
M-S-B+K
HIGHLY COMMENDED
Client
Thomas Cook
Agency
Redwood Publishing
HIGHLY COMMENDED
Client
Thomson
Agency
JDA ...
the characteristics of previous high-spending visitors enabled
M-S-B+K to identify the minority offering the highest ...
02 Dec 1999
| by DANNY ROGERS
-haul destinations.
I m not going to sit back and let my business be eroded by the low-cost
airlines, John ...
on September 1 with a high-profile pounds 6m campaign handled by TBWA
GGT Simons Palmer.
Cramm Francis ...