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Online loyalty site Ipoints hands pounds 1m job to MediaVest

MediaVest has picked up media planning and buying for the launch of Ipoints, a new rewards programme for the internet. MediaVest will be in charge of a budget of pounds 1m in the first year ... . The Ipoints win comes just weeks after MediaVest s appointment to the pounds 10m account for online ...

MARKETING MIX - That was the week that was

; Guinness hands its pounds 7m ad account to Ogilvy & Mather....and services; Guinness hands its pounds 7m ad account to Ogilvy Evian announces a substantial hike in UK ... Persil Finesse in an attempt to reverse its declining share of the pounds 16.5m fine-wash sector ...

Burton ads go to WARL as it moves away from Grey

pounds 1m, currently running on national TV and in the press, and supported by direct mail, internet ...

Stop Press

in the UK, billing pounds 1m a month in web advertising alone. Abbey National has signed as a ... pounds 2m revamp of its London store. Specialist interior designers Watson Designs will work alongside ... plans announced in August to invest pounds 5.5m in strengthening the BBC s local and regional services ...

Briefs

awarded its pounds 6m direct marketing account to Joshua, OgilvyOne and Barraclough Hall Woolston Gray ... %, pounds 15m, stake in Diamond, the third-largest agency in Korea. The agency will form the Asian ...

BAA hands pounds 3m ads business to Claydon Heeley

Airport operator BAA has handed its pounds 3m retail division ad account to direct marketing...Airport operator BAA has handed its pounds 3m retail division ad account to direct marketing agency Claydon Heeley. The account was previously held by HHCL s below-the-line work, is expected ... site. In August, BAA centralised its pounds 6m media account into Carat. Interfocus manages ...

DIRECT: Virgin unveils DM push in pounds 20m Mobile launch

Virgin has launched one of its largest ever direct marketing campaigns for Virgin Mobile, the mobile telecoms brand it unveiled last month. The multimillion pound push, co-ordinated by Harrison Patten Troughton Brand Response, forms part of Virgin Mobile s pounds 20m marketing launch ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact...This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base ...

RELATIONSHIP MARKETING AWARDS 1999: Travel and leisure

WINNER Client Walt Disney Attractions Agency M-S-B+K HIGHLY COMMENDED Client Thomas...WINNER Client Walt Disney Attractions Agency M-S-B+K HIGHLY COMMENDED Client Thomas Cook Agency Redwood Publishing HIGHLY COMMENDED Client Thomson Agency JDA ... the characteristics of previous high-spending visitors enabled M-S-B+K to identify the minority offering the highest ...

ABTA CONFERENCE: JMC to target budget brands

-haul destinations. I m not going to sit back and let my business be eroded by the low-cost airlines, John ... on September 1 with a high-profile pounds 6m campaign handled by TBWA GGT Simons Palmer. Cramm Francis ...

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