, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account....National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... . The pitch for the work, which will be mainly below-the-line with about pounds 5m for TV ads, is expected ...
to introduce acceptable standards of advertising practice. I m pretty sure that consumer research has ... and the special catalogues I get at home? OK, I m a sucker to open them - certainly, the moment I realise ...
1.2bn and UK spend of more than pounds 20m a year. Although the direct move is not a ...
below-the-line marketing by spending up to 30% of its pounds 58.6m advertising budget on database...Vauxhall is set to become the first major car manufacturer to follow FMCG brands into greater below-the-line marketing by spending up to 30% of its pounds 58.6m advertising budget on database marketing. The company is extending its strategy of building personality into its cars using TV ads ...
% of its pounds 58.6m advertising budget below-the-line next year, adding to the pounds 5m it already ...
its pounds 18m ad budget. A source said the bank was likely to break away from traditional ...
Abbey Life has appointed TBWA Direct to work on its pounds 4m direct marketing account in the run...Abbey Life has appointed TBWA Direct to work on its pounds 4m direct marketing account in the run-up to the launch of the company s telephone operation, Direct Access, in March next year. TBWA will share the Lloyds TSB-owned life assurer s account with incumbent DP s share of the business ...
from its usual above-the-line advertising. Already Sainsbury s pounds 41m ad account (Register ... it switched a large share of its pounds 30m spend out of above-the-line advertising and into direct ...
Elida Faberge is to spend at least pounds 1m in 1997 on a below-the-line push for its top...Elida Faberge is to spend at least pounds 1m in 1997 on a below-the-line push for its top-selling men s toiletries brand, Lynx. The company has retained Claydon Heeley International, which will work with PR company Freud Communications to develop the Lynx advertising strategy below the line ...
and peripherals division is launching a pre-Christmas press campaign as part of a pounds 4.5m marketing ...
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