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A question of class

02 May 2013

If your office is anything like ours, everyone has been talking about their results from the BBC s class calculator and which of the seven new classes they fit into. I m fascinated by the British class system. So, excitedly, I took part in the five-question class calculator and then gave away 20 ...

David Harris joins DraftFCB as ECD

18 Apr 2013 | by Sara Kimberley

, which he co-founded with the M C Saatchi group chief executive, Lisa Thomas, in 1999. He started his ...

Havas launches digital agency in China

05 Apr 2013 | by Staff

in Sydney and helped to build a digital network across Asia. Tansey said: "I'm immensely excited ...

Does data pose a threat to creativity?

28 Mar 2013

that isn t. I don t think the majority of briefs are dictated by data yet, and I m not sure they ll ever ... people are reacting to brands and marketing. It s useful, and it s fast, but I m not sure it s new ...

Lida promotes Jonathan Goodman to managing partner

05 Feb 2013 | by Sara Kimberley

Goodman will lead the Virgin Holidays and Ikea accounts across the M C Saatchi Group, reporting to chairman and chief strategy officer, Matthew Heath. Previously, Goodman was group account director, working predominately on the Ikea account. He was behind its award-winning Snap a Napper campaign ...

Royal Mail parts ways with top marketer Antony Miller

11 Jan 2013 | by Matthew Chapman

Mail reviews its 8m direct marketing account . Following the completion of the statutory process ...

#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

- adding 36m of billings - without losing any. Marriott Hotels, The Glenlivet and Hibu were won over ...

Lida appoints Golley Slater's Hancock as strategy chief

06 Dec 2012 | by Sara Kimberley

Lida, the M&C Saatchi Group agency, has boosted its management team with the appointment of Mark

OgilvyOne captures £50m Department of Health brief

01 Nov 2012 | by Sara Kimberley

beat McCann London, Mother, DLKW Lowe, M C Saatchi and Wieden Kennedy to the business. Separately ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

Obama with his 30m fans and Romney with 10m. It just does not make the headlines that Twitter does ... on fundraising this time,' says Rospars. 'We passed 3m donors to the campaign in the same amount of time it took us to get to 2m last time.' What Rospars says 'For us, social media is ultimately about ...

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