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% drop in pre-tax profits to £14.9m, but insists the its three core brands, Irn Bru, Tizer and Rubicon...AG Barr's results for the six months to 28 July reveal a 6m jump in revenue to 129.9m. However, the company stated its operating margins were impacted by the "combined effects" of raw material costs, such as sugar, and changes in consumer purchasing behaviour, despite its "strong sales growth in the period ...
.6m and that the company will be investing extensively in Lipton Ice Tea for the rest of the year ... -category, the fastest-growing segment in the soft drinks category of 26% value growth and is worth 23.7m. The brand ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct ... of 340m. Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES ...
to offer ' 1m of prizes', based on a predicted redemption rate of 10% for a cost of 100 ...
Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I'm
the position of social networks can be. At its December 2008 peak, Myspace attracted 75.9m monthly unique visitors in the US, according to ComScore. News Corporation bought MySpace for $580m ( 373m) in the same ...
And that begs the question how do sponsors engage the general audience in the streets of SW19? As a consumer, I m in the market for bottled water. And as a consultant, I m in the market for reliable couriers. Over to you, Evian and FedEx. Evian first. Their big idea is 'Live young' brought to life ...
to be worth 150m by 2014, Sheppard is one to watch. 98: MARK HARDY - SYCO MUSIC The exit of Hardy ... is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 to 15m this year. 95: CLAIRE ANDREWS - MAZDA UK In an industry dominated by middle-aged male ...
Greggs: Good morning, Greggs customer care, how can I help? Mktg: Hi, I've heard you're not able to call your pasties 'Cornish' any more and I'm quite concerned. Will you still be selling them? Greggs: Yeah, we just need to change the name. Mktg: OK. Once you change the name, will you ...
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